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When Discount, When Do You Squeeze Out Water?

2011/5/4 15:55:00 70

This "

May day

"Small holiday", most businesses have made a full pot, from official statistics, three days, Shanghai business daily average sales of 1 billion 167 million yuan, the total operating income of more than 3 billion 500 million yuan, a 12 year history of the same period of the new high.

But the author has a little different interpretation of this new height: there are natural factors that consumers can buy easily, but how much is related to the rise in commodity prices? For example, yesterday, a friend said that in a large discount Plaza, the average men's socks should be more than 100 yuan and a pair after the discount. What exactly is the price?

I have many beautiful dreams about price.

First, nature is pricing, not wild.

The trend of "rising new trend" has become more and more intense in these years. Two years ago, in the middle market, the price of a pair of single shoes is only two hundred or three hundred yuan. When the season changes, one hundred or two hundred yuan can be taken, and the price of a pair of sandals will not exceed 200 yuan. But over the years, the price of shoes has risen by 30% a year. The price of single shoes has risen to six hundred or seven hundred yuan this year, and a pair of sandals also need four hundred or five hundred yuan.

A pair of shoes, really so valuable?

Face

Consumer

On the question of "puffiness", manufacturers are holding "production costs".

Rise

The reasons for this are very encouraging.

Look at the shoes now. Don't say that the use of pure leather is less. Even those using PU and other artificial materials, it is not to save materials and save the cost of raw materials for each pair of shoes.

As for labor costs, it does not seem to have reached an average annual increase of 30%.

So, in the face of more and more ridiculous pricing, the author's second dream will be ready: can the regulatory authorities investigate the real production cost of a pair of socks, shoes, clothes, and make them known to the public?

At the same time, shopping discount is also becoming more and more difficult to believe.

An important reason for shopping in small shops is that there are many discounts.

The author calculates that the most "calculating" consumers can get a discount rate of 50 percent off or even lower in the "discount war".

Although the price after discount is still high compared with the previous years, but after all, it can squeeze out some moisture, and somehow it is also a comfort.

Unfortunately, just before this festival, some stores came up with the news of "false discount": first, raise the original price before discount, then give a discount, and the final price is higher than the original price.

Consumers can not see the sales records of the mall, can not grasp the original price information, want to find the most economical way of consumption in such a "digital maze", there is only one word: hard!

Therefore, my third dream is to have a more pparent way to publish price information.

In fact, Shanghai launched the "three color label" a long time ago. Blue represents real price, yellow represents discounted price and red represents negotiable price.

In the Yellow discount label, it should also indicate the original price, and the original price is not the initial price of the goods, but the actual price at the time of the last sale.

If the three color label is really used as its design, it will not be possible for the seller to increase the original price and discount again.

Unfortunately, the compulsion of three color labels is not enough, the cost of illegal businesses is not high, and many businesses use "full quota reduction" and "coupon replacement" to promote sales, making the use of blue price cards and yellow discount cards less, and letting the discount after price increase have room.

However, it is not complicated to make price return reasonable: some stores take "price locking" to carry out internal management. If the bargaining price between the salesperson and the consumer after bargaining fails to meet the internal default price, the paction will not be successful.

Then, is it possible to design a similar management system for the "three color labels"? Once the new discount price in the shopping mall is higher than the last sales price, it will also be stopped.