International Fashion Brand Marketing Gradually Rely On Fashion Communication

BBS, micro-blog, Facebook, Twitter, let

In the past 100 years, three generations of grandparents in Italy town have done their own work, which is what Zegna always likes to talk about.

Former US President Clinton, former French President Mitterrand and Prince Charles of England have shown Zegna in public. This is also an anecdote to attract the media.

But the smell of wine is also afraid of the alley.

For a long time, exclusiveness has made the fashion industry a symbol of luxury and status. The trend of fast consumption and the classic high-end fashion always seem to keep the distance between the Han and the Chu River, and blossom and blossom in their respective fields but never meet each other.

By twenty-first Century, this line is bound to be broken.

along with

When people think of Burberry, people think that this is a classic brand with a hundred years of history. What is unexpected is that such a classic brand will show its fashion show with the latest 3D technology.

In April 13, 2011,

In Beijing, Burberry launched a hologram 3D fashion show, alternating virtual models and real models, making the fashion world an eye opener.

In the movie world, when 3D technology is in full swing, the fashion circle has become the biggest fan of new technology.

It is too early to deduce fashion from art to a technology, to be more fashionable or even tedious.

Many brands not only have regular traditional propaganda and competition mode, but also the latest network camp.

Top brands such as Burberry, LouisVuitton and Gucci have been released to the world in the last few seasons.

No need to go to the scene, fans from all over the world can get to know the latest series in real time. The traditional show is limited and the network extends the exhibition space. This is no doubt a cheap but effective propaganda medium.

The topic of rapid manufacturing has become a common method of marketing mode in the increasingly depressed market. The unlimited resources provided by the Internet seem to be understandable by brand utilization.

The secret of traditional fashion show has been torn apart by the Internet, and the exclusive sense of high fashion has also weakened.

Micro-blog has also become one of the new media for the dissemination of luxury goods.

Wang Yi, director of sina Shang pin channel, said, "luxury is an item. When people buy luxuries, they are not only goods, but also a kind of value in spirit, emotion and social identification.

Micro-blog platform has a natural return to the personality, from the Internet initially stressed that the Internet is an open personality free tool, but the real realization of personality, a consumer personality, a brand personality, or micro-blog began.

Gucci and Louis Vuitton took the lead in micro-blog to launch publicity and open up brand diversity windows.