Hongkong: Brilliant Rebirth Spawned The "New Convention And Exhibition Movement"

Since the establishment of the Hongkong International Convention and Exhibition Center in 1998, more than 27000 events have been held. In 1999, the exhibition industry received 200 million dollars and 800 million dollars in related industries. In 2000, 2300 events were held at the Hongkong International Convention and Exhibition Center, including 101 exhibitions, 77 large-scale conferences, 155 cultural activities, 331 banquets, 701 business events, and press conferences. In recent years, Hongkong has held more than 80 large-scale exhibitions every year, with several million exhibitors. The annual conference held in Hongkong is nearly T000. The Hongkong exhibition and Convention Association was founded in 1990, with nearly 80 members.

　　 Exhibition economy It is the new economy that can gather people flow, logistics, information and technology flow and capital flow in time, and the spare parts for developing the exhibition economy are the following points: (1) the cities in the region can have certain industrial foundation and economic foundation; (2) there are fast and convenient transportation, information, communication networks and geographical advantages; (3) there are internationalized large pavilions and good catering, hotel and tourism services.

With the development of Hongkong's economy, the Convention and exhibition economy has entered a glorious period. But with the opening up of the Chinese mainland, Guangzhou, Shanghai, Beijing, Dalian and other cities have begun to spread the way of foreign exchange and trade through Hongkong to the increasingly developed regions of the mainland, especially the rapid growth of the mainland's economy in recent years. The emergence of this phenomenon will inevitably affect the development of Hongkong's Convention and exhibition industry. Especially after the strategic focus of many famous international exhibition companies migrating from Hongkong to Shanghai and Guangzhou, the challenge of Hongkong's exhibition industry is more urgent. In order to re establish the brand of the exhibition capital in the Asia Pacific region, Hongkong Taiwan exhibition industry must carry out a "new Convention and Exhibition movement".

　　 Hong Kong It is a world-famous economic, financial and Trade Center City, involving industries such as electronics, jewelry, stationery, clocks and watches, clothing, logistics, communications, etc. At present, these industries, such as jewellery exhibitions, are already world brand exhibitions, but exhibitions in other industries need to be built up. At the same time, some investment fairs, trade fairs, procurement meetings and international conferences on finance and trade, such as the 2001 global (Fortune) forum and Pacific Economic Cooperation Conference, can also be developed. Through this exhibition and international conference, we will promote trade development and enhance Hongkong's popularity and reputation.

The Convention and exhibition industry in Hongkong is much earlier and more mature than the inland market. It has a unique advantage in the market operation of the exhibition. However, up to now, there hasn't been a decent exhibition school in Hongkong, such as French university and University of Vince. At present, a large number of conference and Exhibition professional managers such as Bobo, bike, Sima, communications, Li Ju and other famous exhibition companies have grown up from the Hongkong Convention and exhibition industry. Why not put these mature exhibition business concepts into the mainland and other regions? Why not make it a talent base for the Asia Pacific region? A region or a city should rely more on its advantages to develop differentiated services strategy. Cities such as Shanghai, Beijing and Dalian do not have such a natural market environment and lack of good resources.

Hong Kong MICE industry The development prospect is good. As an important technology industry, the Hongkong government has a certain amount of financial input every year. Since April 2001, the Hongkong TDC's special exhibition fee has been lowered by 3% to 20%, and a new international center has been established. These measures will inevitably promote the brilliant reappearance of Hongkong's exhibition industry.