Are You Ready To Run Your Clothing Business?

When the netizens greeted each other, "have 11 pairs of parcels been received?", the double 12 with the meaning of "love to love" is ready to make a magnificent debut. It is understood that after the double 12, there may be "Christmas", "the end of the world" and "new year's Day"... Every holiday is a good time for businesses to give customers feedback. They are all people's shopping festivals. At the same time, the "Shopping Festival" promotion launched at the same time. clothing The "behind the scenes pushing hand" of operational talent has become popular with the fashion industry.

The biggest online shopping festival in history is inseparable from "clothing operation".

According to the relevant data, Taobao sold 19 billion 100 million yuan on the "11.11" day of singles' day this year. This sales volume has made this shopping festival surpass the US online cyber (Monday), which last year sold 1 billion 250 million yuan (about 7 billion 800 million yuan RMB), and became the largest online shopping festival in the world. Among them, clothing sales accounted for the largest share of sales, more than home textiles and daily necessities and other products to become the biggest winner of this shopping festival, such as Tmall JACK&JONES flagship store, camel. Clothes & Accessories Sales of flagship stores are over 100 million on that day.

For the crazy buying of consumers and the frantic rejection of clothing dealers, the head of a large clothing enterprise said: "this is a win-win Shopping Festival, consumers can spend less money to buy their favorite. clothes For clothing manufacturers, there are different degrees of positive benefits. For example, a small shop selling less than a year will sell 7000 pieces of clothing on the same day, which is equivalent to 20 times the daily sales volume and sales volume of more than 1 million yuan. This is a typical case of small shops turning over. For large clothing traders, it is more important to grasp the sales of new products and the promotion of old ones, so as to reduce the inventory to the maximum extent, which requires efforts in operation.

It is not hard to find that for such a hot Shopping Festival, businesses should not only sell clothes, but also big stores or small shops need to accurately judge the market situation and estimate purchasing power. After making these judgments, small sellers need to make proper stocking preparations for different styles of clothing, while large sellers have to balance the sales proportion between new products and old ones. It is necessary to ensure that the new products are sold well, and to maximize the digestion of the old stock and ensure the healthy sales operation. All these make garment operation Posts particularly important.

Garment operators full of "honor" usher in the hot recruitment

Many industry experts are talking about the 11 largest online shopping festival. They regard good operation strategy as an important factor of "victory", and also make garment operators full of "honor". Many garment enterprises have begun to vigorously attract operational talents.

According to the data, Zhejiang spring breeze zecon dress Co., Ltd., Yi Di fur Technology (Shanghai) Co., Ltd., Hangzhou Ai Wei Garments Co., Ltd., Shanghai Chang Chuan Clothing Co., Ltd. and so on have all released the recruitment posts for the operation category. The specific posts include: network operation supervisor, e-commerce Operation Manager / Director, Taobao operation supervisor, etc., among which, many jobs are marked with "urgent hire".

At present, the recruitment of operational talents in the clothing industry is mainly aimed at senior and middle level talents with certain experience. It is easy to find out that in the details of the job, many garment companies have handed over the authority of the market to the director of operations. The work includes: overall planning, operation, promotion and management of the network platform; according to the needs of the company, market and customers, constantly adjusting and upgrading the website functions; understanding the competitors' dynamic information, optimizing the product and sales plan; responsible for the construction of the operation team and completing the index and sales target of the e-commerce retail promotion.

Clothing operators need to have enough knowledge of this particular item of clothing. Those who have job experience in e-commerce, terminal sales or regional manager will have more advantages. I believe that 6000 yuan salary and over ten million high salary recruitment will attract many fashion talents. Promotion The pressure to consume fatigue and create brilliant achievements can not be ignored. Operation needs to open up more forms to promote sales.