The Era Of "Single Fight" In The Fabric Industry Has Become History.

< p > < strong > docking allows creativity to go further than < /strong > /p >

< p > I believe that all the fashion enterprises and a target= "_blank" href= "//www.sjfzxm.com/" > dress /a < a target= "_blank" href= "target=".

Although this year's fashion alliance will merge the two phases into one phase, it will concentrate on Shanghai in October, but this does not affect the biggest highlight of the "docking" in March.

Fabric enterprises will link with upstream and downstream as a fast way to develop product quality and highlight brand characteristics.

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< p > > Jiangsu Dan Mao < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > Limited by Share Ltd chairman Xu Rongliang believes that docking with downstream can make the fabric enterprises in the middle end understand the concept of fashion better, and enable customers to have a more intuitive understanding of danmao fabric. Docking with downstream helps train their own product designers, further understand fashion connotation, strengthen understanding of fashion, and combine new product development with fashion trend closely.

Speaking of related brand building, Xu Rongliang said that although the a href= "//www.sjfzxm.com" fabric brand < /a > seems to be relatively weak compared with the clothing brand, however, "we always believe that the fabric is the soul of clothing, and good fabrics can make good costumes. The fabric enterprises should further strengthen cooperation with the garment enterprises, pmit their demand and information to the market directly, and make the fabrics more targeted and competitive."

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The era of "P alone" is no longer suitable for the rapid development of today, and the strength of excellent enterprises is also limited. Only with the cooperation of many enterprises can we create unlimited value, so that all independent works can be formed through joint promotion to form a win-win mode.

Huang Zhi Zhi, President of China (Group) Limited, has always emphasized the importance of "alliance creating value". His views have also been highly endorsed by many people in the industry.

The ambitious group dedicated to cold resistant fabrics attaches great importance to the docking with downstream garment enterprises. Huang Zhixiang believes that clothing is the dominant content of fashion and occupies a large proportion in the fashion industry. Fabric is a more important part of clothing. The fashion trend of fabrics will directly affect the whole fashion industry. Therefore, fabrics should also be popular and should be closely integrated with fashion and fashion at all times.

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Chai Fangjun, general manager of Shanghai Ding Tian Textile Co., Ltd., has always had a unique perspective on the docking of downstream a href= "//www.sjfzxm.com/news/" > garment enterprises < /a > and designers. "I saw a totally different fabric in the butt joint," P said.

The eye of clothing will never be exactly the same as that of fabric producers. Different angles will reflect different images, allowing people to jump out of a fixed circle and discover and create unexpected surprises.

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Less than P, there are many enterprises that have tasted sweetness from the docking. They do the same thing in different forms, that is, extending their tentacles to the industrial chain, and at the same time, let all valuable ideas go further.

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< p > < strong > different levels of fusion < /strong > < /p >

< p > this year's China International a href= "//www.sjfzxm.com/news/index_c.asp" > textile fabric < /a > and accessories (Chun Xia) Expo's central word is "fusion". The preparations for the exhibition are also embodied in the two words of "fusion", integration of trend and product, integration of technology and innovation, integration of local and international...

Not only can we experience the latest textile technology, the latest trend, but also the most "internationalized" local design.

There are many other activities that also convey "convergence", such as the integration of Japanese functional fabrics and fashion trends in the Japanese functional clothing exhibition, and the integration of popular trends and natural environmental protection at SPINEXPO international popular yarn exhibition.

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"P > Ya Industrial (Shanghai) Co., Ltd. is one of the examples of international and local integration. Zheng Huiling, the purchasing manager of the company, said:" every year our fabric designers will go to Europe to observe the latest fashion trends. Based on this, combined with the characteristics of domestic consumption, we design a fashion fabric suitable for China's national conditions. "

The a href= "//www.sjfzxm.com/news/index_c.asp" > the men's fabric < /a > ingredients include the Chinese characteristics of mulberry silk, hemp, etc., at the same time, it is closer to the international trend in appearance and touch, and some of them use film mulching technology.

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< p > to cater for the more and more sophisticated tastes of consumers, fabric enterprises should not only integrate popularity and quality into products, but also add functionality and environmental protection characteristics.

Beijing Ma century fashion research and Development Co., Ltd. combines ramie, linen, jute, hemp and other ingredients, combined with dyeing, dyed weaving, < a href= "//www.sjfzxm.com/news/index_c.asp" > printing /a coating and other processes. After flame retardant, oil and antifouling and other special principles, the products developed have significant advantages both in popularity and functionality.

At the same time, Ma's R & D team has been working closely with PROMOSTYL company in France to keep up with the international trend in the development of new products.

This multi-level integration from inside to outside and from top to bottom has made Ma century the forefront of the same industry.

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< p > in addition to the product itself, "fusion" is also reflected in the marketing mode of fabric enterprises.

Forster, deputy general manager of Jiangyin Textile Co., Ltd., Yang Guohua, said that the company will walk on two legs in this year's construction of the channel. On the one hand, it will maintain the effective direct selling mode. On the other hand, it will establish an effective distribution mode, and establish flagship brand image shop in the key areas, so as to pave the way for the widening of the channel.

While increasing domestic trade development, we will continue to maintain its advantages in foreign trade.

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