Clothing Brand Collectively Escapes Qianmen Street

The situation of < p > a href= "//www.sjfzxm.com/news/index_c.asp" > Qianmen Street < /a > is not optimistic.

After the collective withdrawal of Lining and other brands, Qianmen Street has more left behind.

14, reporters visited Qianmen Street to see that ONLY, Jack&Jones, love and many other brands have left.

Qianmen Street's current shop vacancy rate is as high as 40%.

According to a person familiar with the matter, it has been difficult for many companies to jointly invest in Qianmen Street.

At the time of the press release of Beijing Commercial Daily, the relevant person in charge of the Qianmen Street administrative committee was never answered.

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Unlike P four years ago, the number of shops on Qianmen Street has been shrinking.

After last year, Lining, Metersbonwe, S. DEER and other brands have been out, Beijing commercial newspaper reporters found that the vacant stores for nearly a year not only did not add, but also ONLY, Jack&Jones, love, ah ah, thinker and many other brands left.

According to reports, due to bad business, ONLY, Jack&Jones stores have been merged with other regional stores.

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< p > at the beginning of this year, Qianmen Street had also introduced fresh blood, but it has been withdrawn for a few months.

Prior to this, Qianmen Street administrative committee responsible person has said that Qianmen Street will increase cultural experience, including the famous Teddy Bear Museum in Korea.

But until now, there has been no sign of implementation.

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< p > in the eyes of the outside world, Qianmen Street < a href= "//www.sjfzxm.com/news/" > brand < /a > leaving is due to the high rent which is difficult to lease.

However, according to a person familiar with the matter, Qianmen Street location is not clear, shops behind the empty and closely linked to the long investment pattern.

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< p > according to the above insider, there are at least three merchants in Qianmen Street, which are designated by SOHO China, Tian Jie real estate and Qianmen MC.

Although Qianmen Street has a unified investment planning, but the actual operation has been biased.

Tianjia street, which owns state-owned assets, is the leading brand of cheap brand and Tianxing residence. SOHO China has introduced famous brands such as ZARA and H&M in Qianmen Street.

But there are still unknown brands, such as "10 yuan special", "2 yuan", and other famous brands, such as Henry Dali, a href=, //www.sjfzxm.com, /a, etc.

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< p > long investment also led to the uneven level of rent in Qianmen Street.

SOHO a video of China's official website in January 2012 showed that two sets of shops were shot at high prices in racket auction.

One of the street shops located on the first floor of Qianmen Street is 67.83 yuan / day / square meter, which is the highest rent in Qianmen Street.

But some shops are obviously different from the former.

According to Mr. Liu, who once posted the investment information on Qianmen Street on the Internet, at the beginning of the street, the rent of Qianmen Street Street shop is two yuan, 60 storehouses per square meter, 40 yuan / yuan square meter and 20 yuan / day / square meter respectively. But now the rent of these shops has been reduced by half.

As a result of maintaining the proportion of old brands, most of the shops introduced by Tian Jie have received government rent subsidies.

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< p > Lai Yang, Secretary General of Beijing business economics society, believes that Qianmen Street merchants should not over pursue brand leasing capability.

In the Ministry of Commerce's market operation and regulation expert Hong Tao, the status quo of Qianmen Street is that the north end has more passenger traffic than the southern end, and the east side has more passenger traffic than the west side.

"This should not happen in a good commercial street.

If Qianmen Street is determined to do cultural experience, the whole street should be unified to highlight the theme and create the whole thing, making the same effect.

Hong Tao said.

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