Jinling Textile: Targeting Differentiation Strategy

< p > < strong > responsibly making products < /strong > /p >

< p > "enterprises need to survive, products are the foundation, products must be sold well, quality is fundamental, quality is excellent, integrity is the prerequisite."

This is the first sentence Huang Shengliang told reporters.

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< p > Zhangjiagang Jinling < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > Co., Ltd. is a R & D, production and sales of textile fabric manufacturing enterprises.

Over the years, under the advocacy of the Zhangjiagang inspection and Quarantine Bureau, the enterprise has carried out "responsible products" activities, and has further enhanced the international reputation and reputation of export products by strengthening quality safety, professional ethics and integrity and self-discipline.

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< p > the quality concept of "quality is in my hands and customers in my heart" is the unswerving pursuit of Jinling textile.

In an interview, reporters learned that in order to effectively promote quality management and integrity building, Huang Shengliang led employees to insist on comprehensive preset of fabric quality, strengthen quality source control, strictly follow up process management, strengthen < a href= "//www.sjfzxm.com/news/index_c.asp" > surface quality > /a > quality control key points construction, and highlight quality assessment of leaders and upper and lower channels.

Focusing on the "customer focus, the implementation points of inspection exemption and the quality difficulties of enterprises", enterprises continuously improve the quality management and continuously enhance the effective operation of the system, form self perfection, constantly improve the quality management operation mechanism, and export goods pass rate for many years 100%.

At present, more than 300 kinds of quality management personnel are distributed in various key jobs, providing a strong guarantee for stabilizing product quality.

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< p > precisely because of quality and integrity, in November 2006, "a href=" //www.sjfzxm.com/news/ "Jinling textile < /a" became a national export free inspection enterprise successfully, and exported 20 million US dollars in that year.

Even in the 2010, when the international financial crisis raged, enterprises still exported $25 million in foreign exchange earnings.

In March 2013, Jinling textile successfully passed the on-site inspection without export inspection.

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< p > at present, the middle and top grade dyed fabric of Jinling textile has been awarded "famous brand products of Jiangsu province" and "famous brand of Jiangsu province". It has become the world famous brand of "PVH", "NEXT", "J.C", "A&F", "GAP", "TOMMY", "POLO", "LEVIS", "PERRY" and "ELLIS".

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< p > October 2012, Jinling textile was approved by the AQSIQ as the entry-exit inspection and quarantine credit management AA level enterprise.

Since then, Jinling textile has taken a solid step on the road of internationalization.

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< p > < strong > aiming at differentiation strategy < /strong > < /p >.

P, facing the rapidly changing market situation, since 2012, Jinling textile has taken the development of differentiated products as a strategic objective. In the industrial chain system of spinning, dyeing, weaving, finishing and clothing, through the application of new raw materials and new technology, and focusing on the development of new products with high added value, we successfully developed "organic cotton / cotton" cotton series, "organic cotton /SORONA corn fiber" series, "cotton / organic cotton blended / regenerated polyester filament" series, and won the "China Textile Industry Association's product development contribution award". For 9 years, we won the independent innovation award and creative design award of the China yarn dyed Industry Association, and won the "China popular fabric" for 5 consecutive years, which has created good economic benefits for the enterprise. <

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< p > "at the same time, we encourage R & D personnel to carry out project research, technological innovation, patent applications and other work, reward a certain percentage of performance, mobilize the enthusiasm of employees, apply for 299 kinds of patents, including 18 invention patents, 4 utility model patents, and become the national yarn dyed products development base."

Huang Shengliang told reporters proudly, "we also carry out the selection of excellent" a target= "_blank" href= "//www.sjfzxm.com/" designer "/a", "first class designer" and "designer", so as to create a good atmosphere for employee growth.

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For more than a year, Jinling textile has achieved sales of 1000 tons and exported 36 million dollars of all kinds of fabrics. Through the innovation of cotton spandex dyeing process, 7 processes have been reduced, the problem of two times drying elasticity has been reduced, the color difference has been reduced, the cost per ton of yarn has been saved by 1495 yuan, relevant measures have been formulated, and strict control of planned feeding has been made. The inventory of first grade goods has dropped by 0.19% over last year, and the efficiency has been increased by about 1000000 yuan. The automatic humidifying device installed in the mercerized car drying room and the heat recovery device of the oil boiler have saved 800 thousand yuan over the same period of last year, compared with the same period last year. Compared with the previous year, more than 7 yuan has been saved.

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< p > < strong > ensure the detection quality < /strong > < /p >.

< p > color is the soul of < a href= "//www.sjfzxm.com" > dyed fabric > /a >, and testing is the key to ensure the satisfaction of customers.

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< p > according to Huang Shengliang, in the stage of R & D, we should strictly control the technological process to ensure the finished quality of the hand process. In the dyeing stage, we should adopt advanced color matching system and rationally select dyes and auxiliaries to ensure the quality of dyeing.

The last stage, and the most important stage, is the testing process. We must strengthen the testing and calibration of the color sensitivity of the yarn dyed fabric to ensure that it meets the control requirements. At this point, the color control of Jinling color weaving has been in the leading level of the world industry.

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In order to effectively and accurately detect the yarn dyed fabric, Jinling invested about 5000000 yuan, imported advanced international testing equipment, and established Jinling textile quality and Technology Service Center, P.

The center set up the laboratory management system according to the ISO/IEC17025 standard, and strengthen the comparison test with the advanced certification institutions such as ITS, SGS, China a href= "//www.sjfzxm.com" > /a > association test center and other advanced certification institutions, and develop new testing projects to improve the quality control ability of the center according to the requirements of the customers.

At present, the center is already a first class laboratory of export commodities production enterprises in Jiangsu province. It has passed Oeko-Tex100 International Eco textile certification, and has obtained Laboratory Accreditation of many international brand customers such as the US and Europe. It has laid a solid foundation for the quality stability and brand sustainable development of Jinling brand.

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< p > "there is no mountain higher than man, and there is no way longer than legs."

I believe that through hard work, we will go further in the field of textile industry.

Huang Shengliang has confidence in the future development of enterprises.

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