Analysis Of Latest Domestic Textile Industry Inventory (9.18)

< p > < strong > Dangdang net aims at high-end home textiles < /strong > /p >
Less than p ago, Dangdang held a home textile business fair in Haimen City, Jiangsu, and invited brands, distributors, independent brand foreign trade factories and production and processing enterprises from home, home textile and textile industry to enter the Dangdang open platform to further expand the home textile product line. Among them, more than 50 well-known lines were "a href=" //www.sjfzxm.com/news/ "home textile brand < /a", such as Kasen, Champs Elysees, Bao unadorned, Wei Zhong, Su Na international, Xi Zi and Lansi feather participated in the investment fair. < /p >
< p > talking about the original intention of starting the home textile category Merchants Association, Yao Danqian, senior vice president of Dangdang, said that unlike Tmall and other platforms, Dangdang is not big and complete, but positioned in high-end products, and focuses on several core store categories such as pregnant baby, < a target= "_blank" href= "//www.sjfzxm.com/", "dress less than /a" and "home textiles". Home textiles category and Dangdang customer group positioning is more consistent. According to Yao Danqian, from the perspective of user positioning, Dangdang's customer base is concentrated in the middle and high end, and the overall income level is higher than the income level of Taobao users 30%~40%. < /p >
Li Wei P, director of Dangdang department store platform, said Dangdang has created a competitive benign ecosystem for businesses. This year, the number of Dangdang platform businesses will not exceed 120. These brands include both first-line brands and second tier brands, as well as cost-effective brands. In terms of quantity requirements, they reduce the degree of business competition and facilitate businesses to further enhance services and enhance brand value. < /p >
< p > Dangdang brand has two categories: self run and OEM. Self run home textiles category has warehouses in 10 parts of the country. Most of the goods are sent to the warehouse, and a small number of self operated goods are provided for generation and operation. At present, Dangdang's own brand "Dangdang superior products" involves men's clothing, women's wear, underwear, home textile, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > bags, etc. Home textiles and daily necessities will be the core category of Dangdang quality products. < /p >
< p > < strong > sayli to linen bed products should be less effective than /strong > /p >
< p > the Heilongjiang province sayli Garments Co., Ltd., which produces flax products as one of the fist products, has a high reputation and reputation in the linen products industry of Heilongjiang province. It has been known as the local famous brand product for its "a" //www.sjfzxm.com/news/ href= > linen product < /a > high added value and large market demand. < /p >
< p > it is reported that the pure linen embroidered bedside product three pieces, pure hemp embroidered three pieces of embroidery and twelve sets of household products have been developed by Sr. During the opening ceremony of the Harbin linen Summit Forum, all the home textile products displayed by China's Hemp textile association were designed and manufactured by Sam Li clothing company. < /p >
< p > however, at the beginning of this year, due to objective factors, the company lost a number of big orders in succession, and the enterprise suddenly fell into a very difficult situation. < /p >
In order to change this difficult situation, P has taken a positive attitude to meet the challenge. First of all, we need to work hard to adjust products and develop products that meet the needs of consumers. While maintaining the characteristics of pure linen < a href= "http:// www.sjfzxm.com/news/index_c.asp" > home textile products < /a >, we have developed nearly 10 new products, such as drawnwork embroidery, refreshing pillow, fringed scarf and so on. After the product was put on the market, it was loved by consumers, and some products even sold for a time. Secondly, we opened sales channels and established sales outlets in Shandong and Hebei. In recent years, the production and sales of enterprises have entered a virtuous circle. < /p >
< p > < strong > Gaomi approved application towel base < /strong > < /p >
< p > a few days ago, the business department of Gaomi City, Shandong province was informed that the Gaomi City provincial "< a href=" //www.sjfzxm.com > towel base < /a > was screened and screened by Weifang City, and it was approved to formally declare the national towel base. This is the result of Gaomi City's accelerating transformation and upgrading of 7 foreign trade industrial bases, including towels, gloves and shoes in recent years. Next, Gaomi City will further promote the establishment of the foreign trade base, promote the upgrading of the base, actively cultivate the national towel base, strive to upgrade the provincial base to a national base, and upgrade the Weifang municipal base to a provincial base, so that the construction of the foreign trade base will go to a new level. < /p >
< p > it is understood that since 2010, the state put forward a model base for the transformation and upgrading of foreign trade, Gaomi City has always attached great importance to this work and made it an important starting point for promoting the development of foreign trade. In the past few years, Gaomi City has actively promoted the integration of enterprise resources, vigorously supported the development of backbone enterprises such as a, HAART technology, Haiyu shoes and Kai Jia foods, and promoted the "factor gathering, industrial concentration and intensive development", forming industrial agglomeration and trade agglomeration effects, strengthening the construction of public service platform, supporting industrial related enterprises in R & D design, standard setting, brand promotion, channel construction and information services, and formed five major export industries, namely, "a target=" _blank "href=" //www.sjfzxm.com/ > textile "/a" > clothing, href= href= http:// www.sjfzxm.com/news/index_c.asp, footwear, mechanical and electrical products, and labor insurance products. Several < /p >
< p > this year, the Gaomi City government also issued "opinions on supporting the development of foreign trade import and export enterprises", set up a 3 million yuan foreign trade development fund, and encouraged the creation of a base for foreign trade transformation and upgrading. According to statistics, in the 1~7 months of this year, the export of shoes and shoes in Gaomi City increased by 78% compared with the same period last year, and agricultural products increased by 13.7%. Textile and clothing exports gradually recovered, up 0.6% from the same period last year. This is the first time since last March. < /p >