Dalian Clothing Industry Uses Brand To Set Up Unique Symbol

< p > by the dual influence of the decrease of foreign market demand and the rising of domestic production cost, in recent years, the development of Dalian a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > is really difficult, but a group of data is still somewhat surprising.

The reporter learned from the forum of "let Dalian brand go to the world" held in September 17th, that in the past two years, garment enterprises in Dalian have vanished about 1/3, and have dropped from about 1800 to about 1200.

Experts believe that this trend will continue for a period of time, and "thin body shape" is becoming the main keynote of the development of "a href=" http:// www.sjfzxm.com/news/index_c.asp "garment industry < /a" in Dalian.

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< p > < strong > "thin body": 1/3 enterprises die out < /strong > /p >

< p > it is understood that the number of clothing enterprises in Dalian has reached the peak of 2000, and has remained at about 1800 since then. The number of enterprises in recent two years has dropped sharply to about 1200.

Insiders said that whether the previous 1800 or the current 1200, of which 90% of the enterprises are engaged in OEM processing, product sales are highly dependent on foreign markets.

Foreign market downturn has brought fatal impact to enterprises.

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< p > the sharp rise in domestic production costs also brings great pressure to enterprises.

At present, a worker's monthly salary of < a href= "//www.sjfzxm.com/news/" > garment enterprise < /a > is about 3000 yuan, at least 1000 yuan more than 3 years ago.

The price of land, water, electricity and other production factors and environmental protection costs are also rising.

The market is shrinking and the cost is rising. Closing down has become the only choice for many enterprises.

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< p > < strong > "shaping": establish a unique mark with the brand < /strong > < /p >.

< p > despite the rapid decline in the number of enterprises, there has also been a positive sign of concern, that is, the rapid growth of independent brands, and more enterprises begin to create their own unique image through brand.

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Tian Ping, President of Dalian garment industry association < < p > > a href= "//www.sjfzxm.com" > clothing association < /a >, said that most of the enterprises did not seriously consider creating their own brands when the OEM situation was very good.

But in the past one or two years, the awareness of Dalian clothing enterprises to create their own brands has obviously increased, and a large number of brands such as Ness Phil, nalok Lu and AI Rowley have been born.

"An important reason is that the forced mechanism has played a role. Enterprises must find ways to digest their capacity when the order of OEM processing is decreasing. They should try their best to open up the domestic demand market directly to the end consumers, and directly face the market, they must have their own brands."

Tian Ping said.

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< p > Tian Ping has been proved in the enterprise.

Dalian Huaying Garment Group is a large garment enterprise in Dalian, but the main business of many years is still OEM processing. In 2009, when the international financial crisis intensified, the enterprise quickly created the "children's clothing brand" nears Phil ", increased the development of domestic market with its own brand, gradually melts the crisis and embarked on a healthy development track.

Zhu Danying, chairman of the company, said that if a href= "//www.sjfzxm.com" > clothing enterprise < /a > wants to survive in the future competition, it must create and operate its own brand, and can not go before the OEM processing method of "dressing for others".

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