The Traditional Retail Industry Quietly Changed Its Face: "E-Commerce + Logistics" Is Beginning To Emerge.

< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > online shopping < /a > habit affects retail industry < /strong > /p >

Mr. P and Mr. Hou are very busy at work. They seldom have time to go shopping in the supermarket. "I usually choose a website like shop No. 1 to buy things, because the delivery is fast, basically the next day, and the varieties are very complete, so it saves me a lot of time."

Hou presented the latest shopping documents to reporters, most of which are paper necessities, mineral water, fruit and other necessities.

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< p > China e-commerce research center report shows that by the end of 2013, the scale of e-commerce pactions in China has reached 10 trillion and 200 billion yuan, an increase of 29.9% over the same period last year.

Among them, B2B e-commerce market pactions amounted to 8 trillion and 200 billion yuan, an increase of 31.2% over the same period.

The scale of the online retail market has reached 18851 billion yuan, an increase of 42.8% over the same period last year.

As of December 2013, the scale of China's online retail market was 18851 billion yuan, up 42.8% from the 13205 yuan in 2012.

China's online retail market accounts for 8.04% of the total retail sales of consumer goods, compared with 6.3% in 2012.

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< p > now, Mr. Hou's "a href=" //www.sjfzxm.com/news/index_c.asp "consumer" /a "is not a minority. Many young people choose to buy websites. Almost all kinds of" tea, oil, salt, vinegar and tea "are all bought through online shopping.

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Under this trend, the retail industry has already begun to make changes. < p >

Many district despot provides less than a href= "//www.sjfzxm.com/news/index_c.asp" > door-to-door < /a > service is actually an innovation of sales mode.

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< p > Zhengzhou recently appeared the "U+" convenience store, which is different from the regular supermarket. U+ will provide online and offline sales at the same time, no network people can also order through 400 customer service telephone, door-to-door, life tips and other multi-faceted services.

Unlike traditional stores, the convenience store will set up 200 warehousing centers in Zhengzhou during the year, and recruit deliveries. Each storage center will face up to 1 square yuan for the two square kilometers of public housing, no matter how much they shop.

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< p > < strong > > Where is the advantage of SF? Hey /strong > < /p >

< p > recently, Shun Feng's SF has chosen a "Hi guest" convenience store in many cities to become a representative of the new consumption mode.

Some experts describe that the layout of SF is based on logistics as a way to infiltrate the electricity supplier, first layout B2C, and then layout the C2B with direct production.

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< p > according to the network data, hey guest location is usually in the suburb of the city, so the reporter has experienced a convenience store in Tongzhou District.

The store has almost the same layout as the Internet, no shelves, no goods, only poster and screen.

Reporters try to buy goods with the screen to buy, experience is very convenient, and other electricity shopping is not much different, so hey, where are the advantages of customers? < /p >

< p > "we mainly guarantee the arrival speed, and we can arrive in 48 hours without any special reason."

The shop assistant told the reporters that hey passenger convenience store was very secure because of its reliance on Shun Feng express, which is not guaranteed by other platforms.

"Because the arrival time is guaranteed, our fresh fruit and vegetable sales are absolutely guaranteed."

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< p > it is reported that Cui Xiaoqi CEO, a preferred CEO company, said publicly: "now the fresh electricity business market is still blue ocean, and the threshold is logistics and warehousing."

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Less than P, the development of the electric power platform of Shun Feng's "Shun Feng optimization" has widened the market and accumulated certain resources for the electronic sales business of SF.

Fresh deliveries are still delivered directly through SF, even if they are placed in a hay store, and they do not pass the delivery.

Therefore, compared with the traditional convenience stores, hey customers single store inventory pressure is very small.

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< p > industry analysts believe that the real purpose of SF is to lay the foreshadowing for the late Shun Feng E business circle. With this expanding offline convenience store, the synergy between retail business and e-commerce pactions can be obtained, and combined with its own logistics advantages, we can get a share in the battlefield of many competitors.

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< p > < strong > "electricity supplier + logistics" is beginning to show up: < /strong > /p >

< p > no matter it is directory marketing or O2O management mode of mobile terminals, its essence is to store inventory information to achieve the compression of inventory cost.

And the backstage supporting its inventory informatization is the need for enough powerful warehouse distribution logistics network structure.

But in China, it is difficult to have enough electricity providers to support a strong warehouse distribution network, and it is more difficult to realize inventory coordination and remaining inventory visualization.

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< p > Shun Feng has strong logistics chain, especially fresh cold chain has been very perfect.

But Jingdong itself has a strong logistics system. Ali has recently worked with China Post to further accelerate its logistics layout.

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"P >", "electricity supplier + logistics" sales model has already begun to show signs, and the future sales mode will likely impact the traditional sales industry to a large extent.

Ai Rui consulted the first quarter of 2014, the core data release of e-commerce market showed that in the first quarter of this year, the scale of e-commerce pactions in China reached 2 trillion and 570 billion yuan, an increase of 15%; the scale of China's online shopping market was over 456 billion 440 million yuan, an increase of 27.6% over the same period last year; the scale of China Mobile's shopping market reached 64 billion 190 million yuan, an increase of 140.8% over the same period last year.

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< p > experts say that 2014 will be a year of rapid development of China's e-commerce, and it will also be a year of new sales model.

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