Exhibition Recognition: The First Step To Help You Achieve Success

According to the different objectives and results, the author divides the display into three levels: tidy, standard, reasonable, harmonious, fashion and style.

Different brands should analyze their own display status, determine the working objectives that correspond to reality, step up step by step, and avoid the idea of "eating a fat person".

Neatness and standardization: first, store must be neat and clean, clean, clean, free from dust, goods stacked, hang up, and bright. If even these are difficult to achieve, then the implementation of other display work is impossible. Specification is the division of the store area, the size of the shelf, the display, folding and sampling of the clothing, so that it can be carried out in accordance with the standards of the brand or conventional.

Reasonable and harmonious: the channel planning of stores should be scientific and reasonable, and the storage of shelves and other props should conform to customers' shopping habits and ergonomics, and the partition of clothing should be consistent with brand promotion and marketing strategy. At the same time, we should also have a sense of rhythm and color coordination in clothing arrangement, and the overall style of the shop should be unified and coordinated.

Fashion and style: in modern society, clothing is a fashion product. No matter whether it is fashion or household clothes, it is always branded on fashion, and the display of shops is no exception. The display in the store must have a sense of fashion, so that customers can get a clear understanding of the main products and main colors, and get fashionable information from the store display. In addition, the display of shops should gradually form a unique brand culture, so that the entire store has its own brand style and personality from the window design, clothing display and display style.

　　 customer Besides buying clothes, people also need the spiritual experience of "respect, desire and smile". Besides, they also want to experience the visual and auditory experience of "good environment, fashion information and atmosphere", and these demands are no less than the clothes themselves.

Fashion Designer Giorgio Armani In the early days of a department store in Italy, window display was held, and Armani, a designer, showed a deeper understanding of the store's display: "we need to create an exciting and unexpected experience for our customers, while maintaining a clear and consistent identification on the whole. Every part of the shop is expressing my aesthetic ideas. I hope to show my design in a space and atmosphere and provide a deep experience for the customers.

In his view, "every part of the shop is expressing my aesthetic ideas. I hope to show my design in a space and atmosphere." That is to say, Armani. clothing It is sold in a specific brand culture atmosphere in the specific environment, specific lighting, display mode and salesperson service of Armani store. Armani's clothing is in a disorderly low-grade market, no matter how far it is impossible to sell the price of the exclusive store. In this sense, display and clothing are equally valuable. Display can promote sales and create value.