Grasp The Stall In The New Economy And Take A Little Detour.

"Stall" can be done by everyone, but not everyone can master the "stall thinking" under the new economy. With the development of the times, policy requirements, urban transformation, "stall" slowly fade out of our eyes.

But in the near future, Premier Li Keqiang inspecting in Yantai, Shandong, said that the stall economy and small shop economy are important sources of employment, and the fireworks of the world. "Stall" and "booth entrepreneurship" were once again pushed to the top of the wave.

　　 On "stall" thinking

Stall thinking is a way of "light assets" operation. You can understand that you can use the "minimum investment" to exchange large profits, use the current social resources or some idle resources to use it.

But this scene is not owned by itself, it can not be bought by renting, but without control, it can be evacuated quickly, with the characteristics of small business and so on. Booth thinking is not a completely meaningful "stall stand", it is a completed "business system" and has its own set of "closed loop".

　　 The way of thinking about setting up shop

The first step in thinking about light assets in booth thinking is "what kind of scenarios do I need to solve to solve what kind of problems the users have?" The second step of light assets is to see what advantages my supplier has and what is different from others. If we adjust the supply side quickly to meet the demand side changes.

The third step of thinking about light assets is how to quickly verify my ideas, instead of "opening a shop first" and putting in hundreds of thousands of entries. Can I first find my user group and import the user into the private domain traffic pool.

The fourth step of thinking about light assets is how I can transform the fastest way through the private domain traffic pool.

This kind of scene can get through online and offline. The starting point of the essence is a way of thinking. Originally from the shelf - scene - consumer groups, the idea of using booth is: consumer groups - scenes - shelves.

　　 Characteristics of "booth thinking"

1, the threshold of entrepreneurship is low, there is no pressure on store rents, there is no high academic qualifications, skills requirements, many people stand a small booth, open the trunk of a private car can sell.

2, the risk of failure is low, small boat good turn around, even if the failure of practitioners can quickly "full of blood resurrection."

3, low commodity prices will enable residents to have more choices and enjoy more benefits.

　　 "Stall thinking" is to find users first.

Unlike the stall stand, the stall thinking is "finding the user first". According to the user's consumption habits, hobbies, and other related services or even the recommendation of goods, the final result is a transaction. The essence of "stall" is to "build a pool of consumer sites first", build its own goods on the basis of the site, then go to find users, and then match the users.

　　 Stall thinking is traffic economy.

The essence of booth thinking is the "redistribution of flow" under the new economy, which is essentially due to the imbalance between supply and demand and the release of a dividend. Every day we open cell phones, see pictures, words, videos, live broadcast, are called "scenes", just like the real "booth" booth under the line.

But the pendulum stand at the bottom of the line can only rely on one scene, that is, the fixed position. On the other hand, it relies on multiple display channels, such as micro-blog, WeChat, short videos, and so on. A topic can make a KOL product explode.

In the past, the stall economy was really "stall", and the supply side and demand side were blocked, resulting in a dividend, and only need to find goods, with scenes, you can do a good link between the middle.

Therefore, the new "booth thinking", traffic is the core, in the flow, to find "super users", to provide some users with "services" and "goods", will have compound interest effect. Using the idle resources of the society or platform, the minimum cost of input is verified, and large gains are obtained.