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Lead Mountain Shoe Enterprise Strategy To Deal With Market Storm

2008/12/26 0:00:00 77

"Since the second half of this year, SMEs have been having a hard time, but with the help of the mobile party member Xinqiao branch, we will make more than 80 British companies in Wenzhou.

shoes

Stable production of enterprises, of which more than 10 enterprises have successfully pformed. "

In 2003, we went to Wenzhou to build a "British street".

shoes

Wu Xianfu, a native of Yanshan County in processing plant, told reporters happily on the phone.

It is reported that since the global financial crisis, the mobile party member Xinqiao branch of the British government has taken advantage of its own advantages to take actions to strengthen five specific measures to solve the difficulties faced by the shoe manufacturers.

　　近几年，英将乡党委政府不断加大劳务输出力度，发展具有英将特色的“打工经济”。随着到温州务工创业的英将农民日益增多，引起了该乡党委政府的倍加关注，2006年在温州成立了流动党员新桥支部，在当地新桥街道的帮助下，主动为创业者提供多元化服务，帮助他们解决困难。

Like Wenzhou people, Britain will "

shoes

When a business starts, it does not engage in a single fight. It is usually two or three villagers who make a partnership of tens of thousands of yuan to build a factory, then run the order together, manage the production and jointly expand the business.

When business volume is stable and income increases, new developments will be planned separately.

It is through such a "cell fission" way, in just a few years, the British built the sole processing enterprises established in Wenzhou to more than 80, of which the number of soles on-line process accounted for 80% of the total process of the footwear industry in Wenzhou, and the shoe sole decoration accounted for 70% of the total business volume.

Nowadays, the annual business of the enterprises built by the UK is up to 70 million pairs of shoes, and the sales revenue is over 100 million yuan. It occupies a place in the Wenzhou shoe industry chain, known as the "shoes capital", and has also launched a pioneering road for itself.

In the shoe industry of Wenzhou, the number of people in Britain has increased from more than 1000 to more than 3000 now.

According to Chen Shiyou, Secretary of the new bridge branch of the British mobile party, the shoe industry in Wenzhou can be described as "new worries and old troubles".

By the global financial crisis, the volume of foreign trade orders in the second half of this year has dropped sharply. This is a new worry. It is difficult to get away from the "gray customs clearance" incident in Russia, causing about 7 billion yuan worth of shoes to be seized, which is called the old trouble.

The European Union, the United States and Russia are the main market directions for the export of shoes products in Wenzhou. Now the trade situation of these three major markets has been steeply moving, making Wenzhou shoe enterprises unprepared.

In order to help "Ying Jiang"

footwear industry

"Smoothly through the" cold winter ", the branch took a series of effective measures: relying on the information platform of the branch, providing the latest and the most complete production and sales information for the enterprise, expanding the development space of enterprises, realizing the mutual enjoyment of information, giving full play to the role of the branch's centripetal force, and financing each other from the British and the powerful enterprises that are working outside the country, so as to solve the shortage of funds in the enterprises to the maximum extent.

Mutual funds

We should give full play to the role of Party members' pioneering pioneers in tackling difficulties and put them in the most needed enterprises. At the same time, we should take complementary measures to promote the exchange of technical backbone among enterprises, complement each other, and provide talents with technical support to enterprises and promote mutual complement of talents.

In view of the fact that a small number of enterprises are facing the situation of shutting down production due to various reasons, the branch strengthens the mutual help of enterprises and adopts effective measures such as "one party, one", "big promotion" and "strong and weak support", so as to enable these enterprises to resume normal production quickly and carry out "one party member's flag" activities in depth.

The branch requests every Party member to give full play to the vanguard and exemplary role, link up with the enterprise, will find the market information through various media, and inform the linked enterprises promptly, so that they can quickly adjust their business strategies and enhance their economic benefits.

At present, more than 80 shoemaking enterprises in Wenzhou have continuously increased their technological content, constantly improving their product quality, expanding their market space and increasing their ability to resist risks.

financial crisis

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Editor: vivi