Shoe Industry, Cold Shoes, Boss Changed To Potato.

Attack, the national famous women's shoes manufacturing base Huidong has also been dragged into a tough battle, orders reduced.

Factory downsizing.

stay

In the recession, Huidong's winter planting potato is promising, which also attracts Huidong's shoe makers.

The boss has gone to sea to grow potatoes, and actively seeks to develop the second industry to help shoe factories to "winter".

The business grew bigger and bigger. At the peak, there were more than 700 workers in the factory and 10 thousand pairs in Nissan women's shoes.

He also became Vice President of Huizhou footwear industry association.

But since last year, the exchange rate has been unstable and the cost has increased.

The shoe factory's business has been shrinking. At present, there are only more than 200 workers in his factory, and the number of Nissan women's shoes has been reduced to 3000 pairs.

On the contrary, the winter potato in Huidong is selling well in Thailand, Malaysia, Singapore, Hongkong and other countries and regions, with an annual export volume of US $40 million.

Is it better to plant potatoes than to open a shoe factory?

Li Naizhong, the boss of shoe enterprises, went to Huidong's largest potato growing company and the leading agricultural enterprise in Guangdong Province, Huidong Jiuhua agricultural and trading company.

After years of technical improvement, the quality of local potato products has also improved significantly. At present, the selling price has risen from 1.2 yuan / kg to 1.8 yuan / kg.

Li Naizhong also found that winter planting potatoes in Hudong has huge room for development. Compared with the prosperity of the potato industry base in Huidong, the Pingshan, daling, Liang Hua, Baihua and Duozhu winter crops in the five towns along the Yangtze River in Western Zhijiang have not yet been scale.

Making these winter barren fields grow potatoes becomes Li Naizhong's new idea.

Li Naizhong said he hopes to drive 100 people to a comfortable life in 3 years.

In this regard, Li Naizhong said that the financial turmoil gave him a lot of inspiration, to enhance the company's resistance, the company has to diversify development, planting potatoes is the second product he developed, but also his second venture.

In the past ten years, shoe factories can operate normally without putting too much energy into them.

Another reason why he planted potatoes is that with his accumulated funds in agriculture, the local people can get rich together and kill two birds with one stone.