Banner King Jeans Profit Mode: Constantly Improving The Brand Terminal Image

A good business profit model can not only be favored by the vast number of dealers, but also attract investors' eyes and create huge investment value. As an expert in the Chinese cowboy industry, the flag king has been constantly upgrading and exploring in the business mode, striving to bring the greatest value return to investors and partners.

"After 21 years of historical precipitation, the flag King summed up and refined a relatively complete and consistent profit model of its own development -- constantly upgrading the brand terminal image, training and providing fast and high-quality service for dealers in all directions, making great efforts to build a grand home for the flag king, and enhancing the confidence and recognition of dealers in the brand of the flag king, so that the flag king will become the most valuable Cowboy brand in China." Zhuang Xiangyang, general manager of the brand operation center of flag King (China) textile and apparel Co., Ltd. (hereinafter referred to as "flag king"), said.

In the month after the Spring Festival, Zhuang Xiangyang, general manager of the brand operation center, has been busy working with distributors all over the country to sign agreements. "Too busy! In less than half a month after the Lantern Festival, more than 30 stores have been declared throughout the country, and the market is doing very well. He told reporters that this is the good reaction of the king recently launched a series of incentives, Sun Tzu said, "take advantage of the enemy, goods." Therefore, the car fight, get more than ten cars, the first prize. Speaking is to reward outstanding performance, while in the operation of enterprises, mental motivation is particularly important. Reporters saw that the whole incentive policy involves many aspects, such as market, terminal, training and so on.

On the market side, the flag King promotes brand image, improves sales ability, and maximizes the investment risk of new customers and improves the marketing ability of customers. As a starting point, from the shop design decoration, shop management, sales training and other aspects of support, it guides agents to control inventory and inviting personnel to cooperate with others on investment. Terminal, the flag king will upgrade the image of terminal store this year, not only setting up the image of the international brand of flag king, but also integrating the passion and upward corporate culture of the flag king to the terminal. At the same time, the flag King strongly supports the transformation of shelves, and the new shelves are more affordable and affordable, which makes the display of products more prominent. At the same time, the new shelves are convenient to be equipped and transported, and can be changed at the right time. In terms of training, the head office has increased the service guidance to distributors, from shop location, Clerk Recruitment and hiring, to the duties of store manager, to shopping guide, promotion and product display, etc., and to rearrange the Handbook, and form a manual, unified specification.

Cowboy clothing is always a sunrise industry. At present, the clothing market of our country, whether in formal dress or casual wear, has several brands leading the development of the industry. However, the jeans industry has always been the soft spot of the market, so the flag king has been committed to the development of the cowboy industry as the historical mission of the enterprise. I believe that under the efforts of all the people in the big house of the banner, this goal can be realized.

"Compared with Lee, Levi, 1, s and other international famous brands, the flag king has its own advantages. First, the flag King focused on the cowboy for 21 years, and accumulated a lot of successful experience. Secondly, the flag king could design products that were more in line with the Oriental form and meet the market demand; thirdly, the flag king had already had a complete production chain and supply chain, and the rapid reaction mechanism was sound. Finally, the flag paw had two more than 100 mu standardized industrial parks in Quanzhou, Fujian and Hefei, and the product supply was guaranteed. Finally, the unique combination of Chinese and Western cultures of the flag paw is the biggest weapon for it, and it is also unmatched by international brands. General manager Zhuang Xiangyang said.