World Expo Fashion Slippers Become Brighter

　　 5月1日，第42届世博会在上海开幕。今年上海世博会极具特色与创意的亮点之一，无疑是第一次引入时装拖鞋特许产品。

Shanghai World Expo and Hongkong Baofeng new international Quanzhou Baofeng shoe industry signed an agreement, Baofeng shoes industry officially became the World Expo franchised manufacturer and retailer, as the first brand of Chinese fashion slippers. This Baofeng shoe industry successfully joined hands with Shanghai World Expo, and opened the first attempt of the country's fashion slippers enterprises to integrate with the international trend culture.

Shanghai World Expo organizers chose Baofeng footwear industry, on the one hand is optimistic about its good brand image, mature sales channels and excellent product quality.

It is understood that Baofeng shoe industry has been established for more than 10 years, with more than 10 years of rapid development, it has established a nationwide sales channel network and a complete logistics system.

At the same time, as a long-term supplier including WAL-MART and other international buyers, Baofeng shoes products have reached and surpassed international standards in terms of environmental protection, technology and other quality, and have been recognized by international buyers.

In addition, Baofeng shoes, as the leader of the domestic fashion slippers industry, has a strong R & D system. The Fujian Baofeng footwear (slippers) research center is also the sole shoe research center in China.

In addition, the deeper reason for moving the organizers of Shanghai World Expo to promote the first entry of slippers is the new concept of "the third pole of shoes industry" developed by Baofeng shoe industry. On the basis of introducing international advanced technology and design concept, Baofeng shoes industry has launched two new brands of Baoshang new fashions slippers and Baofeng slippers. With the spread of nearly 1000 Jiabao brand stores, counters and retail outlets in large and medium-sized cities in China, Baofeng shoe industry has become the "three pole" brand of China's footwear brand, and also makes slippers truly become the third pole footwear market with leather shoes and sports shoes.

Of course, being an Expo concession producer and retailer is not only an honor but also a responsibility.

Once the Expo's LOGO is printed on the product packaging, it means that the brand and product quality of the Expo are in line with world-class standards, and can be tested by visitors from Expo about 70000000.

The Baofeng footwear industry official said: "this Baofeng shoe industry has successfully passed the examination of the organizers of World Expo, Shanghai, and has been granted to the franchised retailers and manufacturers, marking the quality and control ability of our products has been recognized by world-class exhibitions.

This is not only an affirmation for Baofeng shoe industry, but also a higher requirement for us. "

When examining the qualifications of licensed manufacturers and retailers, the World Expo organization also focuses on the support and action of enterprises for the Expo concept.

According to Mr. Chen Qingwei, President of Baofeng shoe industry, the licensed products in World Expo did not involve slippers, and Baofeng took the initiative to get in touch with the relevant agencies of the World Expo Bureau.

"At the very beginning, they thought it was weird too. They might simply think that slippers had nothing to do with World Expo.

But after our introduction and recommendation, we found that slippers can also be colorful and low carbon, which are very compatible with the theme of World Expo, advocating a happy life and better city.

At the same time, Shanghai World Expo as the best carrier to display and enhance product image, Baofeng shoes industry has also planned to organize a series of on-site experience activities.

According to the introduction, at the scene of the event, Baofeng shoes will cooperate with Rili on the one hand to show consumers how to match the fashionable shoes with the fashionable dress, and to feel the tide culture brought by the new fashioned sandals. On the other hand, Baofeng shoes industry also has original experience in marketing activities. Baofeng expects to put the production equipment of the flip flops into the Expo Park, so that buyers can choose different styles and laces with different colors according to their personal preferences to assemble slippers on the spot.