In 2010, Wenzhou Children'S Wear Wanted To Open 1800 Stores, &Nbsp, All Over The Country.

The 61 quarter is coming, children become the protagonists.

According to incomplete statistics, our city will add more than 1800 children's wear brand terminal stores this year, including balbala, red and yellow blue, Keke tree, Pepe Bea Bea, three point water, and fragrant cat.

Counter trend expansion drives rapid development

Since 2008, when domestic children's clothing is in a negative growth state and children's clothing retail industry has been greatly affected, Wenzhou children's wear brand has made the same choice -- expansion.

At that time, Ye Xiandong, chairman of the red and yellow blue group, Xu Bo, general manager of Semir clothing Limited by Share Ltd Barbara Business Department, Zhou Zhihong, general manager of the children's Clothing Co., Ltd., Zhou Zhihong, almost had the same view: at this point, blind reduction will have a fatal impact.

Because spring after winter, there will be no advantage to participate in market competition.

Their original insistence was finally accepted by the market and consumers.

Not long ago, in the selection of "the most influential children's clothing brand in Wenzhou market" held by our newspaper, balbbara, red and yellow blue, Keke tree, three point water and fragrant cat and other Wenzhou excellent local brands have won popular support and have been highly recognized by Wenzhou consumers.

In the past year, a number of enterprises have submitted a satisfactory growth statement.

The brand leader who has had a more healthy life says that it is important to choose "enter" or "retreat" in crisis.

More than 1800 new terminals will be added this year.

This year, Barbara has reorganized the blank market in Southern China, North China, northwest and other regional cities, officially attracting foreign investment, especially in some northern advantageous markets. The number of terminal stores will increase relatively this year.

Red, yellow and blue cut the production workshop at headquarters in Wenzhou earlier this year, increasing brand promotion efforts, and planning hundreds of new stores.

As one of the 3 Wenzhou brands to take part in CHIC this year, there are only one purpose to participate in the exhibition.

According to Zhou Zhihong, Kee tree should expand the development of the northern market this year, and CHIC is the best platform.

According to incomplete statistics, the brand of children's clothing such as balbala, red and yellow blue, Keke tree, Pepe Bea Bea, three point water and fragrant cat has reached more than 1800 total new terminal stores in 2010.

Some brands require double door and two hundred or three hundred square meters of stores in some major markets.

Competition for quality supplier resources

"Now we are doing our best to compete with international brands for production resources."

For many children's clothing brands looking for subcontracting enterprises, suppliers are not hard to find, but quality suppliers are scarce resources. Only the brands with comprehensive strength can compete for the best supplier resources.

Some children's clothing business executives said that at present, the company has the ability to nurture and develop excellent suppliers.

Give them good scheduling plan (anti season production, stable production capacity), so as to safeguard the interests of suppliers, and strive for more and better suppliers.

In fact, in recent years, Wenzhou children's wear brand is striving to strengthen its own strength. By balancing the interests of all parties in the supply chain, it integrates resources from raw materials, suppliers to the whole upstream and downstream businesses of franchisees, and enhances brand competitiveness.

Xu Bo believes that the future brand competition is by no means a certain point, but a comprehensive strength of competition, enterprises must balance the core resources, in order to ensure the brand's rapid and stable development.