Roadside Clothing Store Investment Success Factor

　 First, invest in the roadside. Couture What factors should be considered in site selection?

Under normal circumstances, the clothing store opened by the roadside in the circle, called the shop floor in jargon, also called Street shop. The choice of floor shops is mostly fashion or fashion casual wear. Sometimes, some people who sell formal clothes are also used as floor shops. However, careful observation reveals that their business is often very cold.

Site selection needs attention. In fact, many friends also know that there must be considerable passenger flow. For example, the North Street of Xidan in Beijing, the passenger flow is flourishing and the popularity is full.

Is there enough passenger flow, or not? Some areas, such as the CBD area of Beijing, have many people, but the resources of the floor shops are scarce and the rent is expensive. After the local passenger flow is mostly for the workers and service providers for the office workers, such as the salesmen of the courier companies, the restaurant takeaway staff, etc., they do not have time to wander or have insufficient capacity to pay, resulting in difficulties in the operation of the merchants in such areas.

There are also a group of areas, such as Wangfujing, which are famous and prosperous, but many clothing operators are shouting at a loss. Why? In terms of merit and analysis, we can find that in such areas, there are many foreign guests. When they go shopping in such areas as Wangfujing and so on, they often choose to buy products with Beijing characteristics. Generally speaking, clothing products can not meet such demand. At the same time, because the rents of these types of business are generally high, it also causes a large increase in the operating costs of merchants.

There are also some businessmen who have chosen a popular floor shop, and the passenger flow is mainly from the local area. Shopping After analysis, it is found that the main problems come from two aspects: first, the competition is too intense, and the number of merchants who are similar to quality, similar quality and similar brands are in row after row. As a result, the scene is very lively, but sales can not be satisfied. Two, positioning errors, such as some high-end brands, potential consumers are mostly senior white-collar workers or even gold collar workers. They generally do not choose to go to the floor shops, especially the street shops like Xidan North Street which are very popular and customers are mostly 20 years old or so young people. There are also some businessmen who mistakenly believe that setting up shop in some high-grade business district can establish brand, and the result is blind shop, which makes shops scarce and business dismal.

From the above analysis, we can draw the following conclusions:

1. Choose floor shops. Clothing business First, choose the most popular business circle.

2, secondly, make a correct orientation of their brands and products.

3 and third, we should make a breakdown of the passenger flow in the business circle to see whether these potential consumers are future buyers of their own commodities.

4, fourth, pay attention to rent.

In short, in the right area, the right place to rent at the right price is the first half of the business.

Two. What problems or traps do you usually encounter when setting up a clothing store on the roadside?

General distress business It is often the disorderly competition that leads to the movement of rent levels, which eventually leads to a decline in operating profits.

Another situation is that major changes in urban planning have made the street shops hard to deal with or are facing the danger of demolition, or the streets have become so cold and clear. So we should fully understand the future city planning and attach great importance to them before choosing the lessee shops.

Three, in the choice of regional business format, does the establishment of clothing stores like other restaurants and other formats in the same area?

If clothing merchants and fast food and leisure restaurants can be arranged orderly, so that consumers can go tired and rest, eat well can shop SHOPPING, no doubt for clothing and catering businesses are very favorable, this is also officially the latest MALL design concept abroad.

Four. What data should we consider in setting up a clothing store in the preliminary investigation?

In the early stage of research, businesses need to pay attention to the following data:

1. Traffic volume

2, age structure of passenger flow

3, the occupational structure of passenger flow (including income)

4. Store width and depth

5. Competitors' situation

6, traffic condition

7, municipal planning

8. Weather conditions over the years