Shishi Garment Enterprises Actively Occupy The Three Or Four Line Market

Sales of the three cities in the first half of this year increased by three times compared with the same period last year, while sales in other four or five tier cities also showed an unequal increase.

Not only that, but staff members of marketing department of Mu Lin Sen shoes company revealed that the company has held a supplement in autumn and winter of 2010.

Xu Zong, a company who has worked with nine famous companies, such as nine herdmen, rich birds and shimia, introduced that last year, the Ogilvy Integrated Communications Group launched the Market Research Report on "in-depth China". Last year, it visited several typical areas of the three or four tier market in China, and deeply contacted the consumers of these markets from the aspects of life culture, consumption and market.

Since the financial crisis, national policies to encourage consumption have been promulgated. Home appliances to the countryside and cars to the countryside have achieved good results. The three or four line city market has been nurtured.

For the definition of the three line city, there are many standards such as statistics, industrial standards and advertising standards. But generally speaking, the general definition of the three or four line market is widely distributed prefecture level cities and county-level cities and counties, which are the "peripheral areas" of the 80 large and medium-sized cities, and the forefront of rural urbanization.

"As far as I know, Shishi is a lot of" non big brands ".