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XTEP Obtains Franchise From 21 Countries

2010/8/3 11:31:00 62

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XTEP Disney Management Rights

August 3rd hearing

XTEP

Awarded by Disney.

Disney

Sports "

brand

Non exclusive franchise

management right

To strengthen cooperation.

According to the terms of operation, XTEP can "Disney movement" brand, in 21 countries including Southeast Asia, the Middle East and central Europe for clothing, shoes and accessories design, production, distribution and sales work.

XTEP first gained the right to operate the brand in mainland China, and gained the management rights of Hongkong, Macao and Taiwan. This time it won the franchise of 21 countries again, reflecting the closer cooperation between the two companies.

Our profit forecast for XTEP remains unchanged.

Our original forecast has calculated the pactions.

Because the report we issued in January 8, 2010 has pointed out: "XTEP has reached a preliminary agreement with Disney and will be granted the franchise of 21 global emerging market countries."

It is reported that

Anta

HK $614 million will be used to acquire new domestic or international brands, expand product lines, and open up new fields such as children's shoes.

During the Olympic Games, Anta will also produce about 3.6 billion yuan for brand promotion.

Contrary to Anta, XTEP has expanded its cooperation with international brands. In addition to its own brand "XTEP" and "Colin", XTEP has signed a 6 year concession agreement with the US Disney, and has sold more than 200 brands of Disney sports series in China.

According to the prospectus, XTEP will invest part of the proceeds from the listing to capacity expansion, and will build a large garment factory. The XTEP garment production line will be expanded from 12 to 120, and the production capacity will be expanded from 1 million to 10 million.

"The goal is to acquire outdoor sports brands, children's shoes and so on, whether it's international or local brands."

XTEP international sources said, "XTEP's investment in Olympic marketing this year will not be less than 200 million yuan."

"During the Olympic Games, 1 billion 300 million Chinese will receive a spirit of sports baptism, the spirit of sports will be more popular among the people."

Zhang Tao believes that after the end of the Olympic Games, the development of the sporting goods market will face an inflection point, "not from fast to slow, but from faster to faster."