Interpretation: The "Third Party" Shortcut For Garment Enterprises To Touch The Net

Focus on your strengths and maximize your value.

Although some

In May 1999, Wang Juntao, known as the first person of e-commerce in China, founded 8848. China's first B2C website was born, creating the first step of online shopping. In August of the same year, China's first C2C website, eBay, was set up to build the first C2C platform in China.

In March 2003, "SARS" brought great development opportunities to e-commerce. People began to be keen on staying online, convenient and quick, 24 hours online online shopping.

In 2008, the international financial crisis made the global economic environment deteriorate rapidly, and foreign trade enterprises were seriously affected. Under the policy of stimulating domestic demand, enterprises were turning the market to the domestic market.

PPG, VANCL, BONO and Lining represented the rise of B2C direct selling clothing.

In the same year, the exclusive service area of e-commerce began to heat up. The third party e-commerce software and service company represented by ShopEx is the most distinctive symbol.

"Fool" building independence

MasaMaso, LAMIU, Justyle, BELLE...

These apparel brands, which are popular in the Internet, are using the same third party e-commerce service provider, ShopEx.

At present, there are basically three ways to cut the existing products into the Internet sales: first, form a team on their own, develop E - commerce platforms, manage platforms and products on their own, two are managed in a fully managed way, and third are managed on behalf of them; the third way is to adopt third party solutions, fool installation, and quickly build stores and manage them on their own.

Users do not need any technical background, and they can also enjoy zero distance contact with e-commerce, which is fast, simple and cost saving.

For those traditional SMEs who want to sell products through e-commerce, it is impractical to invest blindly in the absence of practical experience.

Choosing a mature, recognized electronic commerce solution provider that meets the diverse needs of users is an urgent problem for every small business owner or its e-commerce department leader.

What role does the ShopEx play in such a flood? "We want to erase the cost of technology or close to zero.

The purpose of doing this is to help enterprises to increase revenue and reduce expenditure and raise market competitiveness at the lowest possible cost.

ShopEx chairman Li Zhongwei said.

ShopEx's work, in short, is to build an online shop and management platform for individuals or enterprises who want to open a shop or set up online sales channels. Through the ShopEx, EcShop, ECMall, distribution Wang, shopkeeper and other software products, all kinds of e-commerce marketing modes such as network direct sales, network chain and network distribution are implemented for customers.

At the same time, ShopEx has carried out related research on various management software, including various import and export software and financial software, as well as almost all payment systems and logistics systems in China, and can effectively integrate and docking.

The function of ShopEx is to provide professional e-commerce solutions and mature e-commerce software systems to enterprises when they are keen on e-commerce and do not know how to carry out e-commerce business properly, and greatly reduce the time cost and technical cost of enterprises in e-commerce business, so that the cost of users can be reduced to zero.

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BELLE's success

At present, ShopEx has occupied more than 80% of the domestic e-commerce software and service market.

It can provide all kinds of enterprises that are interested in developing e-commerce business from shopping software (including online stores, online shopping centers, online store multi store systems) to related supporting services (IT system integration, shop promotion, template design, traffic monitoring, business intelligence analysis, online payment integration, online store interconnection, shopping system customization development), as well as deep-seated e-commerce technology services and a comprehensive solution around e-commerce, providing a good guarantee for enterprises to develop e-commerce.

BELLE www.topshoes.cn is a representative case of ShopEx, which is BELLE's e-commerce website.

I believe you are all familiar with BELLE. In the shopping malls of various cities, BELLE's shoe counters can be seen everywhere. It is China's largest women's footwear retailer. There are tens of thousands of self retailing stores in mainland China. The core brand "Belle BELLE" ranks first in China's women's shoes sales for more than 10 consecutive years, and BELLE also owns dozens of private brands and agency brands.

It can be said that in order to achieve this business, BELLE group has been impeccable. Even if nothing changes, and continue to concentrate on the market, BELLE can continue to make profits and maintain its market share.

However, BELLE chose ShopEx, built an online shopping mall and expanded its business to the Internet, because BELLE adopted ShopEx's overall solution for enterprise e-commerce based on the industry and business characteristics of enterprises, and the latest ShopEx's whole network solution.

This set of e-commerce solutions can not only enable enterprises to build e-commerce platforms quickly and conveniently, but also naturally shape in management, distribution and other aspects, and make full use of the Internet to serve enterprises, making BELLE not much invested in technology, but the effect is very significant. It broadens the sales channels, provides consumers with more shopping options, and is closer to consumers. BELLE's e-commerce strategy has soon achieved results.

Relying on ShopEx's enterprise solution, BELLE has become a successful representative of traditional garment industry in e-commerce.

If Taobao provides a huge sales platform for merchants, then ShopEx will bring an excellent e-commerce service platform with excellent technology.

The author commented:

Yes

If Alibaba is selling information flow, then relying on Shop Ex and other e-commerce service providers is to help enterprises establish their own independent e-commerce platform.

Because of its independent website, domain name, user, database and e-commerce management system under the Internet, it sells brand, service and product.

The former is to rely on others, to generate money with money, and to have passivity; the latter is to build its own territory, and if it wants to run for a long time, it can not tolerate a bit of lax.

After ten years of development, e-commerce in China has gradually matured. With the increase of channel costs and the improvement of online channels, e-commerce has increasingly become the basic application of enterprises.

If the international financial crisis was completely downplayed in 2010, then the doubling of e-commerce sales would not be impossible, because the word of mouth effect of the existing online business groups would spread rapidly in the business world, and the systematic online shop solution provided by ShopEx can quickly enable enterprises to achieve low net touch and marketing, and it is likely to usher in its own outbreak in the outbreak of e-commerce.

After all, the cross-border integration of e-commerce is becoming more and more obvious. People are becoming more and more aware of the value of concentration -- relying on third party services, focusing on their strengths and maximizing the value of integration.