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The Unique Design Concept Of Home Textiles Is Exported To International Market.

2010/8/19 18:29:00 166

Fu Sun Home Textiles

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Fu sun home textiles

News of autumn and winter new products has brought news that in the hundreds of new autumn and winter products released by "Fu Shi" home textiles, the design products with the characteristics of "Fu Shi" are favored by dealers.


Ms. Cheng Wei, director of home textile design, said that there was a phenomenon in all the new releases, that is, the ten minute dealers were in the pure new products with exclusive design features.

This shows that in the home textile market, differentiated products are the most competitive.

Today, the phenomenon of homogenization in home textile industry is serious. How to achieve differentiation is a problem that must be faced by home textile enterprises.


Speaking of the design concept of Vu family textile, Cheng Fu said that vroge is a design concept with a focus on mind, environment, sustainability, and slow adjustment of life.

In the use of materials, promote pure cotton, hemp, modal, bamboo fiber and other natural environmental protection low carbon fabrics, for people to pursue the low-carbon life to create conditions.

With the improvement of consumers' aesthetic standards, they show enthusiasm for the texture, geometry and elegant fabric design of home textiles.


In the survey of two or three cities across the country, it is found that after the financial crisis, the consumer psychology of the people has undergone subtle changes: advocating nature and returning to reason.

People began to pay attention to the earth we live in, and in their lives, they began to pay more attention to how to live more frugally and lower carbon, so as to make a small contribution to protecting our homeland.

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The design and R & D team of Da Jia Textile Co., based on the subtle changes of consumer psychology, has made adjustments in the choice of product styles to cater for the trend of natural, low carbon and naturalism.


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Home textile industry

Homogenization is still very serious. What is lacking is differentiated products.

In recent years, Fu Tian home textile has adjusted its design ideas in various ways, trying to follow the route of differentiation, so that consumers can see the European style and American style when they see the product.

After the financial crisis, popular flower styles, and designers of the home textile company of Fu Tian, according to this popular element, put the floret into the design pattern this year, and make big patterns with floret.

This design method also reflects how to teach people how to use the earth's resources scientifically, so that people can pay attention to details and start from the details.

I had thought of copying other people's style before, but it was impossible to reflect the difference.

When it comes to how to make the difference, Voss, chief designer of the home textile design, said that Voss should be a global brand and integrate the global resources with the advantage of Voss in foreign trade. The R & D design team of vosso home textile company is mainly based on vosher headquarters, with design divisions in Shanghai, Japan and many other countries and regions in Europe and the United States. The designers will provide the draft for Voss. These foreign teams will regularly feedback design information, plus the designers visiting the company every year.


Fu's home textile products form their own unique style. They sell well in more than 30 countries and regions, and are very popular around the country. In the words of Cheng Wei's design director, we use advantage equipment and advantageous foreign trade resources to integrate it into the competitive advantage of our country's international brand.

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