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New Concept Of Micro-Blog Marketing For Shoes And Clothing Enterprises

2010/9/1 19:53:00 171

About micro-blog, there is a saying: "when your fans exceed 100, you are the internal magazine; more than 1000, you are a bulletin board; over 10000, you are a magazine; more than 100 thousand, you are a city newspaper; over 1 million, you are a national newspaper; more than 10 million, you are the TV station."

Beginning in the first half of this year, including

Seven cards

Seven wolves

Cabbeen

Anta

XTEP, China and many other "Min faction" shoes and clothing enterprises have launched official micro-blog in Sina micro-blog, and distributors such as star, strong, PEAK and so on have also entered the "micro-blog battlefield", or are promoting promotional programs, or after sales service, or activity content introduction. A brand war without "gunpowder" has been launched, and the concept of "marketing" has also come into being. Shishi Cai Wensheng has written a lot in the history of "marketing".

It has been observed that many "Fujian faction" brand shoes and clothing enterprises are also doing the same marketing tactics on micro-blog.

Cai Wensheng became famous on micro-blog. During the "World Cup" this year, he organized an event in the early morning of June 19th, that is, the first 32 friends who have guessed the "four World Cup" Quartet will get a newly launched iPhone4, even if the guessed friends are 32, they can also receive other prizes. The news received more than 36 thousand forwarding and nearly equal comments.

Prior to that, Cai Wensheng also organized an event, that is, 16 Sina micro-blog fans over 10000 personal websites, each person can receive a iPad.

The 32 iPhone4 plus 16 iPad is worth nearly 400 thousand yuan.

Nowadays, the number of fans of Cai Wensheng is close to 880 thousand people. "No matter it is individuals or enterprises, there will be more and more people using micro-blog."

Cai Wensheng said, now for the "Fujian faction" brand shoes and clothing enterprises, has become a fact.

For example, CABBEEN opened Sina official micro-blog on the 13 th of this month.

Within the next 10 days, the Shishi enterprise launched micro-blog's participation in CABBEEN's Tanabata, looking for your MR.Right. You can have the chance to win CABBEEN limited edition fashion gifts and CABBEEN official flagship store.

As long as you buy 99, you can give CABBEEN genuine 1 pants.

"New autumn products have been released.

Part of the style is as low as 70 percent off "," full court full 200 minus 60, full 400 minus 120, no top! "

In fact, it has been paid close attention to by 200 friends, paying 300 yuan in real time and sending 60 yuan in cash and red envelopes. Seven wolves have launched "100 book Hall of fame" on the 26 day of book grabbing activities in recent days. That is to say, every day, @ @ @ @ @ official micro-blog sent information about the robbing book, and concerned about and forwarded the first 10 of the message to get the magazine.

According to observation, at present, "Fujian faction" brand shoes and clothing enterprises opened by the official micro-blog, seven card fans are the most, nearly 15000 people.

"Micro-blog is a way of expression for people or enterprises who want to be concerned."

CE0, an international company, said that micro-blog registered accounts were used to promote products or rely on the advantages of platform technology to win customers. Next, it will become a norm.

Fu Shi, director of shoe business planning department of Shishi Mu Lin Sen thinks.

Micro-blog, or short for microblog (MicroBlog), is a platform for information sharing, communication and acquisition based on user relationship. Users can update information by means of WEB, WAP and various client component personal communities, with 140 words or so, and achieve instant sharing.

In August 2009, China's largest portals Sina launched the Sina micro-blog beta version, becoming the first website to provide micro-blog services, and micro-blog officially entered the mainstream of Chinese Internet access.