M·SUYA Quietly Becomes The Leader In China'S Women'S Trousers Industry

In the past, when it comes to the clothing industry in Henan, the general impression is that there is a lack of aura in the south of the Yangtze River, new ideas on the coast and atmosphere in Shandong. But in recent years, with the strong support of the governments at all levels in Henan and Henan, the garment industry in Henan has not only made great breakthroughs in undertaking the pfer from the central and western regions, but also has produced a number of strength pants business in the cultivation of local brands. These enterprises are no longer just representatives of the regional brands, but quietly become the leaders of the Chinese women's trousers industry. M·SUYA is the leader of them.

Dreams come true, honor represents strength.

At the eighteenth China International Clothing and Accessories Fair held in Beijing in March 2010, the reporter noted that the booth was super large.

First contact three years ago

Reporters noted that M·SUYA in its own briefing will be 2009 as a "business model, counter attack" year, but from a reporter's point of view, 2009 is a real harvest for M·SUYA, "Henan's clothing industry's first well-known trademark enterprises in China", "the most fashionable influence clothing brand", "Chinese women's pants color research and development base", "the eighth vice president of the Chinese Fashion Association," and other honors are located in M·SUYA, indicating that M·SUYA has been on the road of Chinese women's trousers brand leader forward.

Combination of location and mode

Many people are wondering why M·SUYA has been able to insist on making women's trousers products for many years, and has become a benchmark enterprise in China's trousers industry in recent years.

Chen Yongbin told the "textile and clothing weekly" reporter: "sticking to precise positioning and persisting in mode innovation is a lesson from M·SUYA's development over the past few years."

Focus on women's trousers

Insist on 17 years to do single product, and can do so well, such as China's clothing enterprises are not many.

In the early 90s of last century, Chen Yongbin discovered that the national garment industry is in the stage of rapid development. In all major categories of products, only women's pants industry has always been an undeveloped place because of the high demand for many factors such as typ, crafts, fabrics, market reaction and so on. In this environment, Chen Yongbin discovered the development potential of women's trousers Market. After fully analyzing and demonstrating the market environment and overall resources of Henan, he resolutely decided to support women's trousers as a breakthrough in the market with the abundant labor resources and convenient purchase channels in Central Plains.

Over the past ten years from 1993 to 2004, Chen Yongbin has been firmly engaged in women's trousers, and has gone through the pformation from productive enterprises to brand enterprises, localization of terminal stores to the expansion of the whole country, and the upgrading of talents, equipment and management of enterprises.

Unlike other brands that have learned to be more branded and serialized, Chen Yongbin insists on the idea of "relying on single products to conquer the world". The ideal of "making China's first women's trousers brand and revitalizing the clothing industry of Central Plains" is gradually clear in the minds of leading entrepreneurs.

CHIC accomplishments of Chinese dream

How to make a national brand from a local brand may be the trouble of happiness for every brand enterprise. M·SUYA is no exception. After 2005, M·SUYA has won enough power, confidence and capital for its leading costumes for many years.

The strong entry into the China International Fashion Week "CHIC China International Clothing and Accessories Fair" has caused a great sensation in the industry and has had a great impact on the business philosophy of the peers.

During the exhibition, M·SUYA's exquisite exhibition hall was filled with people, showing no show of the top show. The support of the international supermodel team made the dream of the elegant and beautiful.

This series of actions has created a new mileage for Chinese women's trousers to walk on the Chinese fashion stage.

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From 2006 to 2010, M·SUYA joined hands with CHIC for the 4 time. With 05 years of experience as a guide, M·SUYA has really stepped into the solo dance of the highest platform. The name of "women's pants expert" has long been a bright star on the CHIC platform.

Among them, M·SUYA in 2009 when the economic crisis most raging, still carrying the banner of the pants industry pilot, continue to ride the chic ray of beauty forward.

In this year's CHIC, M·SUYA used the double stand exhibition marketing mode for the first time, with a total area of 288 square meters. It is the most solemn occasion to attend the exhibition in recent years.

"CHIC has achieved M·SUYA's dream of moving from regional brand to Chinese brand name. This is a stage of letting a hundred flowers bloom and a hundred schools of thought contend. The brand that can be tested and bloomed here will surely go farther and farther on the brand road in the future."

Chen Yongbin believes that CHIC is crucial to M·SUYA's brand upgrading.

Build "beautiful terminal"

In the recent years of M·SUYA's rapid development, the innovation of the mode has been another important factor for its escort. From the "women's pants professional mode" to the "light series mode with women's pants as the core", Chen Yongbin's innovation year after year, the effect has been very obvious. In September last year, M·SUYA Brand Manager Chen Yongbin went to the United States, and inspected the BANANA REPUBUC, ANN TAYLOR, EXPRESS, THE LIMITED and other clothing brand franchise shops.

Concerned about the strategic choice and early development path of these brands, they found a completely different image and marketing mode with China. They once proposed M·SUYA's SPA business model.

This year, M·SUYA will focus on the "beautiful terminal".

As we all know, the most closely related to enterprise profitability is not only product quality, product version, but more importantly, terminal image and service quality.

"In 2010, M·SUYA concentrated on the subject of market management, guided and monitored the market network and terminal performance throughout the whole process. At the same time, it took the lead of famous domestic terminal masters, joined forces with strong forces, strengthened the terminal and made intensive efforts. Through the continuous training of the front-line front-line staff and the brand operation of a series of issues such as terminal store products and display, it strives to give the dealer the most powerful front-line support."

Chen Yongbin said so.

Chen Yongbin said the "beautiful terminal" includes attention to people, focus on goods, control the three main areas, and through the domestic terminal real management expert Li Bingchen, Shanghai JBD visual planning and display experts Cao Yang (name suggests to save) to create the industry's best, most efficient terminal sales service team and perfect shop.

In terms of goods, M·SUYA increased its R & D investment in 2010, while expanding the range and style of each series by adhering to the four series, so as to meet the needs of different modes and channels.

At the same time, designers will be grouped in different regions to solve the problem of differentiation in different regions, and unswervingly push forward the regional commodity planning, making M·SUYA product line richer and more close to the market.

In September 2010, after the completion of the leading industry park, the M·SUYA production base will become the largest professional trousers trousers processing base in Asia and the world. With the annual production of 15 million sets of garments, the title of M·SUYA trousers will become more famous after the increase of production capacity. At the same time, the opening of personalized small quantity orders and the green channel for new product production will fundamentally solve the problem of product supply and quality.

Famous enterprises

Chen Yongbin, general manager of Zhengzhou leading fashion Co., Ltd.

If you do not frown all your life, there should be no cut man in the world.

It's necessary to destroy the flowers and use the rain.

Only if we have a perfect model can we ensure the long-term, stable and rapid development of the brand.