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Fat People'S Clothing Stores Open Shop Strategy Is Fat, No Clothes To Wear?

2010/9/18 10:51:00 185

For women, shopping is a kind of enjoyment, but there are also many girls. Because of the fat body, shopping in the mall has a painful feeling.

Look at so many beautiful things.

clothes

It is embarrassing to put on other people's body and be unable to match themselves.

What's more annoying is that after shopping around the mall, you can't find clothes you can wear.

To this end, the fat people's clothing shop to solve problems for others has become a breakthrough point in the clothing market segmentation.

1. shop location: rent a 30-50 square meter shop door.

As for the location of the site, there is no difference from the location of the regular clothing store.

Passenger traffic is a key factor.

A good location is the start of a successful clothing store.

2. market positioning: fat people

clothing

Shop, in addition to market positioning, targeted customers at a glance, but also pay attention to a "love" word: first, ask fat people to serve as waiters, fat for fat people, psychological balance, increase the opportunity to communicate feelings; two is to represent different clothing models with different flower names, to avoid the "fat" two words, take care of the self-esteem of fat people, and fat people's consumer psychology hit it off.

3. match sales; fat people need to buy extra size except

clothes

In general, feet are also larger than ordinary people.

Of course, for this point, fat clothing stores can be matched with the sale of large size shoes.

Provide a better choice for obese people.

4. stable customer groups: fat consumers do not have broad choice space when choosing clothes.

Fat consumers are more likely to become repeat customers.

Therefore, the clothing store owner can set up his own customer files, regularly contact with the old customers, provide some additional services, and establish a fixed consumption group.

5. advertising: printable leaflets can be distributed in places where people have a lot of traffic.

This is the most common and practical method for clothing store owners.

Less investment and faster return, why not?

6. gradually develop clothing customization service: fat people's body has many problems that need to be modified through clothing.

Developing clothing customization is a business with great potential and characteristics.

The premise is to find a stable garment manufacturer and establish a good cooperative relationship.

They can also sew their own signboards to serve the customers directly.

Although it is not difficult to open a fat shop.

But as long as we are willing to study hard, we will surely gain something.