Exhibition Knowledge&Nbsp; Details Determine Success Or Failure

　　 Booth The selection of booths involves the location and size of booths. Booth selection is generally based on the direction of crowd movement in the entire venue; The booth area is usually 9 square meters, which is called the standard booth. It should be noted that special repair booths, also known as free exhibition area, refer to standard booths with an area of more than 4 or more booths. For special repair booths, the enterprise can only reserve the surface area, and other decoration can be decided by the enterprise according to the characteristics of the company's products, market positioning, activities during the exhibition and other factors. This kind of booth can fully display the corporate culture and promote the brand concept, which is very conducive to establishing the overall image of the enterprise.

　　 exhibition booth It is a window for enterprises to show their business practices and product characteristics. The booth layout with personality and visual impact can make enterprises stand out from many exhibitors. The fundamental task of booth design is to help enterprises achieve the purpose of exhibition. The booth should reflect the image of enterprises and attract the attention of visitors.

stay Exhibits In terms of selection, we should choose exhibits that can reflect our own product advantages. The quality of exhibits is the most important factor for exhibitors to impress the audience. There are three principles for selecting exhibits, namely, pertinence, representativeness and uniqueness. Targeted means that the exhibits should conform to the purpose, policy, nature and content of the exhibition; Representativeness means that the exhibits should reflect the technical level, production capacity and industry characteristics of the enterprise; Uniqueness means that exhibits should have their own uniqueness and be able to distinguish from other similar products.

In terms of display mode, the exhibits themselves in most cases cannot describe the entire situation and display all features of the enterprise's products, and they generally need to be accompanied by real objects such as charts, materials, photos, models, props, models or interpreters, which can be explained, emphasized and rendered by means of decoration, layout, lighting, audio-visual equipment and other display means.

In terms of staffing, the quality of staffing determines the success or failure of exhibitors in the exhibition. The ability of enterprises to staff and its display reflect the position of enterprises in the industry. In particular, whether the service staff's body language, dialogue and knowledge have affinity is extremely important to the success of the exhibition. When distributing materials, the service staff should try to communicate with the audience as much as possible to achieve interactive effects. The staffing of the booth can be considered from the following aspects: first, select personnel from relevant departments according to the nature of the exhibition; Second, determine the number of personnel according to the workload; Third, pay attention to the basic quality of personnel, such as appearance, voice, character, initiative, etc; Fourth, strengthen on-site training, such as professional knowledge, product performance, demonstration methods, etc.

Exhibitors can also carry out new product launches, annual dealer meetings, product demonstrations and other supporting activities during the exhibition, which is an effective means to develop new customers on the basis of stabilizing old customers; In addition, creating a relaxed and pleasant negotiation environment will also greatly help improve the business success rate.