Take Stock Of 4 Major Industries That Are Not Optimistic

As a kind of Management and Investment Mode, franchise chain has shown strong. Development The situation involves catering services, hairdressing, education, training and many other fields. The way of franchise has also been successfully accepted by the market. In short, from zero cost to tens of thousands, hundreds of thousands or even millions, the current franchising scheme seems to cover all levels of affordability, depending on whether you are willing to enter the franchise chain. There are many successful franchising stores, but more failures. Looking at these entrepreneurs losers, the reasons are varied, but the reason is nothing more than two aspects. There are loopholes in the operation of franchising chains, and two is the reason for the franchisees themselves. Now let's look at several firsthand experiences and feelings of entrepreneurs who have "intimate" contacts with franchise chains.

1, join the industry: Catering

Current status: closure and failure; reasons for failure: imperfect follow-up services. Mr. Li joined the catering project of a company in Chongqing last year. The store site is near the Harbour Road. But after paying all kinds of fees and finishing the store, the headquarter only dispatched two supervisors to guide the business for a week. A month later, with his repeated requests, the headquarters sent 1 supervisors to Yantai for 3 days. Due to lack of management and technical support, Mr. Li himself did not have any experience in dining. After less than 3 months' opening, the shop closed down because of over 10 losses.

2, joining the industry: Children's clothing

Current state: changing brand; failure reasons: clothing "acclimatized". Ms. Ma was once a franchisee of a children's clothing brand in Zhuhai. Last year, she entered the account of twenty thousand yuan in accordance with the contract stipulations, specifying the purchase of winter clothes. Unexpectedly, the other party sent to Yantai in November is a series of autumn clothes, which can not adapt to the coming cold weather in Yantai. After barely opening, she left some of the autumn clothes that could be sold and asked to replace the winter clothes. The other told her that the costume was designed according to the weather conditions in Zhuhai. It is obvious that the other side is not careful enough to choose to invest in the company. There is no compatibility analysis. Unfortunately, Miss Ma changed her clothing brand.

3, join the industry: clean

At present, the state is very poor; self review of failure causes: blind start. At the end of 2008, Mr. Sun saw advertisements in a magazine about a cleaning company. He wants to celebrate more festivals in Yantai, APEC electronics Expo, fruit and Vegetable Fair, food festival. So he telephoned and listened to the simple and heartfelt note of the other side. When he started looking for customers, he discovered that several clean companies with relatively strong financial strength already had a good reputation in the market, and his business situation could not be opened.

4. Joining the industry: beauty.

Current state: external transfer; failure reason self review: do not understand management. Although the lessons of failure are painful, many investors have become the beneficiaries of franchising. They likened the search for their own franchising industry to "blind date". Before joining the chain, they should have the idea of "match each other". In addition to having enough funds, they should also find a suitable location to manage the projects you intend to join. In the franchise chain negotiations, we must have a sense of prevention and strictly guard against the other's "marriage entrustment" behavior. It is best to find out the qualification of the company to be joined first, and understand the location, the registered capital, the nature of the company and the scope of operation of the company. Before the contract is signed, it is better to ask the lawyer to have a look.