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Grocery Stores Make Money In This Way.

2010/10/12 16:48:00 46

Grocery Store Advertising

Act as

Retail

The traditional grocery store highlights a word "full".

But in fact, most small groceries

Management

There are all kinds of goods, but there are many different businesses in the store.

What are the secrets of successful operators? The following examples can give you some inspiration.


Clever reduction


"100 yuan to sell 90 yuan" in the opponent.

Billboard

At that time, Lao Wang hung the brand of "100 yuan to buy 110 yuan goods" at the door of his supermarket.

As a result, Lao Wang's business is obviously better than that of the other ones.

What is the reason?


The original "100 yuan to buy 110 yuan commodity", from the surface and "100 yuan to sell 90 yuan" no difference, it seems that all fight ten percent off.

In fact, it is not.

"100 yuan to buy 110 yuan" goods discount is less than ten percent off, which is 1% higher than ten percent off.


The net profit increase of l% may have been a significant number on the occasion of a general decline in profit and sales.

Moreover, the ten percent off method of "selling 100 yuan of goods for 90 yuan" gives consumers the first intuition that they are selling at a lower price, while "100 yuan for 110 yuan" can make people feel that the value of money is raised.


Reasonable placing of goods


To attract customers, toy store owner Li Jin has the most popular new toy in Hongkong.

But for some reason, the children who bought toys didn't look at them, so they went to other stores to buy some common toys.


"What is the reason?" Li looked at the toy store opposite, and put the new toys in the middle and lower shelf immediately after he came back.

As a result, children rush to get these toys after entering the store.

It turned out that adults look the most eye-catching places, but often children can not see the dead ends.

It is more convenient for customers to buy different products according to the proper location of their customers.

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Department store

Welcome hundreds of guests


Beijing has a small shop dealing in groceries and used to have the name of "Wan Bao Quan".

The tricks of store operation can be summed up in the following three parts:


First, we should manage small commodities and strive to be complete.

There are not only various kinds of sewing needles, embroidery needles, knitted knitted socks, needles for quilts and so on.

Shoelaces are available from small bands on baby soft leather to long bands on high state sports shoes and skates.

The size of the zipper is from two or three inches to two or three feet, and it can be used for various purposes.


The second is to make up for the missing goods and to sell goods that are not sold by big stores.

This store not only has large commodity accessories, such as lid buttons, warm stoppers, cup covers, glass flasks on flashlights, etc., but also sells towel gourd ladles for rubbing baits and hair nets used by old ladies, which brings many convenience to customers.


Three, we should be good at observing the needs of customers and making some goods that are not easy to buy.

A grocery store is near the post office. Customers often ask where they can buy parcels.

Shopkeepers bought cloth, cut into various sizes of small pieces of supply, and Valet sewing bags, highly praised.


The owner of the shop said that his business thought was "no" two words to the customer, and the answer was "I'll help you find it" or "we'll find a way for you".

For this purpose, he has set up a supplement book to note down the needs and contact ways of the customers so that the customers can be informed promptly when the goods arrive.

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