LV Worries Too Much For Customers: Where Is The Economic Crisis?

　 General merchants often suffer from the lack of tourists. The famous French leather goods brand " Louis Vuitton But they worry because of too many customers.

Because of the rapid increase in the number of foreign tourists based on Asian tourists, "Louis Weedon" had to shorten the business hours of several stores in Paris to avoid the danger of being out of stock at Christmas.

In the "Louis Weedon" flagship store on Champs Elysees street in Paris, customers queuing up for shopping is common. Among these customers, Chinese and Japanese tourists are the main ones, and few French people are seen. On the container in the shop, some models of leather bags are out of stock. Customers need to make an appointment and wait for a few weeks to get the desired products.

This store has proved that at least in the luxury industry, the era of generosity has come back. "Economic crisis? Where?" I laughed.

To prevent the Christmas season from being out of stock, Louis Weedon has recently closed the closing time of its flagship store at Champs Elysees street from 8 in the evening to 7 in the evening. The closing time of the brand in other stores in downtown Paris is raised from 7 pm to 6 pm. The new business hours will last until the end of November.

A salesperson told the media that in addition to shortening Do business In the meantime, the brand has taken measures to limit the number of purchases: each customer can only buy one bag and one small leather product, or only two small leather items. The salesman explained that the measure was not to refuse customers, but to satisfy the aspirations of as many customers as possible.

One of the important reasons for the overcrowding of Louis Weedon shop in Paris is that Shop The price of goods is much lower than that of other "Louis Weedon" stores in other parts of the world. The price of some products in Paris stores is 40% lower than that in Beijing stores, and 30% lower than that in Hongkong stores. Moreover, foreign customers can enjoy up to 12% rebates when they leave France.

A person in charge of Louis Vuitton said that the depreciation of the euro in the past few months is also a factor that can not be overlooked for more foreign tourists to buy their products.

"Louis Vuitton" in the first quarter of this year's turnover growth rate reached two digits, profit growth as high as 53%. To solve the problem of supply, the Louis Weedon group has actively increased the number of production shops in addition to recruiting 320 new workers this year. However, because the new employees need to be trained, and the products are all hand made, the production cycle is hard to shorten, and the situation that the company's products are in short supply will probably continue for some time.