Enterprises Should Be Good At Finding The Fuse For Marketing.

October 20th, every year, there are so many.

Marketing has changed from the manufacturer to the consumer in the past. Now marketing is facing more and more marketing platforms and more investment, but the effect is more and more difficult to control.

The birth of the Internet has brought a new turning point for the marketing of enterprises. The characteristics of openness and dissemination make "national marketing" possible. Apart from letting consumers participate in the marketing of enterprises and becoming the main driving force of marketing, it also has a broader platform for event marketing and word of mouth marketing.

But this kind of marketing also has its weakness, that is, how to find the focus of the target group and make it more widely spread. This problem has become the most difficult to grasp in marketing planning.

NOKIA has done a marketing that attracted many people's attention before. Its content is to let the protagonist and famous singer Chang Csun Yuk sing in an underground channel in Beijing, and the whole video is presented in front of people's eyes. It is a picture which is extremely unclear, accompanied by constantly shaking and noisy around. The video is captured by mobile phones, but the response is huge. It has aroused great concern and Discussion on the Internet and other traditional media, and the initial purpose of the whole marketing has been achieved.

Summing up this marketing behavior, we can find that making the target group the driving force and propagator of marketing is the focus of the whole marketing. The famous singer's selling in the underground passageway itself is a very attractive point of concern. The whole video, with the help of third party filming and publishing, makes the whole marketing more close to grass roots. It is released by netizens and discussed by netizens, and spread through the power of netizens. This marketing can be said to be a highly targeted marketing event after fully grasping the characteristics of netizens, and it can also be a reference for other marketing planning.

The birth of "object" also grasped the characteristics of the target group.

The main consumer group of all customers is young people, and the Internet is the main amateur pastime of these young people. When the advertisements are frequent in every major city, its unique plane content just lets these young people with their own ideas show their own space.

Television and print media are still one of the main means of marketing, but their high prices have been criticized for their comparison with internet marketing.

At present, China has 400 million of Internet users, and the Internet has gradually become an indispensable tool in people's life. If we want network marketing to achieve better results in target groups, enterprises must find a fuse that can ignite the discussion of netizens. When igniting the fuse, Internet users will be the promoter of the whole marketing campaign, rather than the enterprises will take the initiative to blow up the bursting point.