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Cold Winter Makes Businessmen Overstock, And There Is A Hard Sell.

2010/10/23 14:48:00 100

Store Business In Cold Winter

This year Autumn and winter Clothing is the most concerned topic of the people. Whether the rise of the price of the final garment products driven by the rise of cotton prices or the rise of winter clothing prices caused by the cold weather for thousands of years, garment manufacturers are beginning to increase the stock of down garments, cotton padded clothes and thermal underwear. For the autumn and winter clothing market is not yet predictable, there are many aspects of the business need to prepare for the overstock of overstock.


1., improve market foresight.


As the saying goes, "all things stand before they are predisposed." With the increasing market competition, clothing store owners should borrow information tools to operate. It is understood that many clothing manufacturers have customized "weather forecast", according to the weather to purchase. In addition to these, in the era of information, clothing merchants should grasp some market quotes and collect them in many ways. information Only in this way can we formulate the right development plan and grasp the initiative of sales.


2., develop creative marketing to avoid vicious prices. compete


For creative marketing, underwear stores should be more gimmicks. From the beginning of this year's "underwear solution competition", lingerie merchants did not stop the creative marketing of ray people. No matter how the marketing is done, these businesses really win popularity and bring high sales. In this respect, underwear marketing avoids the traditional price war and reduces malicious competition.


3. design a match that matches the needs of consumers.


No matter in Taobao or facade, if they insist on the old-fashioned selling method as usual, hoarding is a common occurrence. If we can reverse the current sales way, we should increase sales. The temperature changes suddenly this year. Many small shops have gone through the mix and match wind. The clothes and clothes in autumn and winter hang on the hangers. They need to be tried and worn to show the effect. If the shopkeeper has good matching skills, he can sell many pieces at a time.


4, strengthen customer service and win more consumers.


The sale of clothing has passed the era of "letting customers choose by themselves". Many shopkeepers in this market rely on dressing skills to attract customers. Some customers do not know how to dress, but also hope that the clothing store can help them match. Most of the shops in the market where business is good, most of the owners know the techniques of clothing collocation, and even can recommend clothes according to their customers' image and temperament.

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