Clothing Company &Nbsp; Are You Comfortable With Rising Cotton Prices?

2010 Let

Here, the editor has some simple suggestions.

Exports to domestic sales: many garment enterprises do export trade, but in the face of this year's appreciation of the RMB exchange rate and the weakening of the international market, the pformation of exports to domestic sales may be a policy of equity.

As cotton prices go up, relatively speaking, processing products with other fabric accessories will be more economical for garment enterprises, so developing new fabrics is also a feasible measure to circumvent the cotton price crisis.

Clothing enterprises can not only do garment processing and production, but if they can do direct marketing, they will greatly shorten the industrial chain and avoid profits being eaten up, so as to maximize profits.

E-commerce promotes development: e-commerce is developing rapidly now. If it is limited to regional development, it will also be fatal to an enterprise. In this field, "world clothing shoes and hat net" can provide excellent service for enterprises.

A long way to go: many garment enterprises used to rely solely on the export of simple foundry, relying solely on the survival of others' technology, and the added value of products was very low. Therefore, they could take the opportunity to pform and upgrade, do well in the industry positioning, and create their own brands, so that enterprises could be more stable in the cotton price crisis.

Only with independent brands can enterprises become bigger and stronger, and eventually become a group that integrates R & D, design, processing, manufacturing and sales, so as to deepen the industrial chain and achieve leaping development.

Conclusion: brand management is a long-term road. It is both challenging and full of opportunities for enterprises. But if an enterprise wants to occupy a place in this highly competitive industry, it must consider the most important factor.