Back Shoes Unveiled In World Expo To Display Traditional Chinese Style

November 1st Shanghai The World Expo Towards the end, Chinese enterprises cherish the historic opportunity to seek faster development by leveraging the World Expo. 29 days, Warrior shoes Industry in World Expo, Shanghai, to show the world the Chinese traditional brand.

In the Red Pavilion exhibition hall of the international information development network, a bright red pavilion exhibition hall, Huili shoes industry showcases its products, brand image, enterprise vitality and development prospects with physical objects and pictures.

Warrior footwear industry Founded in 1927, it was a byproduct of CHINT rubber plant in Shanghai, one of the earliest enterprises in China's national rubber industry. In April 4, 1935, CHINT officially registered the Chinese "back force" and the English "Warrior" brand.

According to the introduction, the creativity of the Jili trademark originated from the English "Warrior", which means warriors, warriors and fighters. From this, the homophone of "Warrior" can come back to the Chinese brand name of "Hui Li", while "Hui Li" contains "the power of recovery", which refers to the "great power to overcome difficulties".

After liberation, Huili shoes were transferred to the six factory of rubber shoes in Shanghai, which reached its peak in the 70s and 80s of last century. At that time, back shoes were the only symbol of sports and leisure footwear. In 1993, the return to power shoes ended with unified purchase and marketing, and gradually fell into a predicament under the impact of foreign investment and China's emerging brands. After 2000, the trademark of "Huili" was transferred to Shanghai Huayi (Group) company. Since 2006, the shoe industry has authorized more than 10 manufacturers such as Wenzhou to design, develop and sell back shoes and turn them into a business oriented brand. In 2008, Huili began to play a big role in transformation. The trend of retro led by celebrities pushed back shoes to the forefront of Shanghai's foreign market.

With the opening of the flagship store in Shanghai by the end of September this year, the shoe will relocate the young and fashionable high-end. market We are committed to developing terminal retail outlets. We plan to open hundreds of stores in Shanghai within 3 years, and we will have a decisive battle with other brands in the first tier cities.