The Retail Market Will Become The Future Development Mode Of Footwear Industry.

With China Economics With the continuous growth of the retail industry, the retail industry is also developing rapidly. Now, we have entered a materialized one. city In the field of economy, consumers are faced with more choices. When the material becomes more and more, the attention of retailers and brands is starting to shift. Service has gradually become the focus of attention after commodity style, quality and price. In the face of homogenization of goods, homogenization of operations, increasingly stringent consumers, faster and faster popularity, store rents and spanfer fees, and higher operating costs of guided personnel salaries, and so on, if we want to get more customers, get higher retail sales and get higher profits, we need to rely on resource integration and management services.

At present, footwear industry The main channel of the retail market is monopolized stores, shopping malls, online stores, and special stores, especially the exclusive stores. The shoe industry has become the necessary means for brand development. Among them, the Red Dragonfly AOKANG and the Daphne and leather shoes Josini are more successful. However, there are two aspects of their success that are worthy of our consideration. In terms of time and cost, because they start the branding operation earlier, they have advantages in the competition of the market environment and the cost of operation. But today's market has been completely different. The cost of market operation is higher and higher. Resource integration and competition are becoming more and more intense. Commodities and operations are becoming more and more homogeneous. Consumers are more and more personalized, and the updating of commodities is faster and faster. Limited commodity combination and extensive service management have become increasingly difficult to meet the needs of consumers. The gross profit generated by retail sales is more and more less than the cost of operation. Therefore, the new shoe retail mode will emerge.

Whether or not the exclusive stores, shopping malls, special stores, or online stores or brand stores will win the market in the future, it depends mainly on two aspects. First, the integration of resources, especially the integration of commodities, must be marketable and consumer oriented, and the overall sense of store to consumers should be changed, younger and tastes. The two is embodied in service and management, through the expert consultant management of details to win sales. In the current retail mode, the comprehensive quality of terminal stores needs to be improved. In order to cater to the trend of market development, three new retail modes of shoe industry are quietly appearing.

　　 Fashion lifestyle Museum

Because of the economic growth, the improvement of the national quality, the globalization of information, the improvement of the quality of life and the acceleration of the pace of life has directly led to the change of consumer's consumption concept. Today's shoe retail outlets can not simply be positioned on shoes, but should be selling fashion and providing a fashionable lifestyle to consumers. Therefore, there will be the popularity of international brands ZARA, H&M and UNIQLO, which will lead to the hot selling of Shanghai hot air. Only the Red Dragonfly integrated store and the hero's fashion life hall. So the future fashion life hall should integrate the commodities that consumers need for fashion life, with shoes as the main force, plus some clothing, leather goods, accessories, rather than single shoes. This will enable consumers to have more choices, and then use expert consultant services and meticulous management and first class store image to win sales and gain profits.

　　 Two, KFC store

As shops rent and spanfer fees and operating costs are getting higher and higher, shops are becoming increasingly scarce and difficult to find. Some business intensive communities have gradually entered the retailers' view, opening the shoe city scale shop just like KFC mode, and then using the advantages of rents and spanfer fees to integrate the local marketable commodities, and then use the favorable conditions such as the arrears of goods payable and periodicity, and improve services and management to win the market.

　 Three, personality style shop

In the face of increasingly fierce competition and changing markets, if shoe companies operate on the branding operation, they will open a large number of stores with their limited products and extensive management. Faced with increasingly high operating costs and increasingly homogenization of products and operations, failure is inevitable. Today's market is neither mediocre nor too homogeneous. Regardless of the combination of goods or store image and service management, it is necessary to form their own personality and characteristics, to be dedicated, sophisticated, and to give consumers a sense of personality, such a shop can survive and develop better.

No matter which retail mode to choose, there are two key points.

First, the combination of commodities. We have to integrate our products like fashion buyers, to be marketable and consumers, to make products look like artworks. We must be precise, comprehensive and specialized.

The two is fine management. Whether the shop can give consumers a good feeling is determined by the comprehensive quality of the store, and the comprehensive quality is made up of numerous details. Therefore, it is very important to perfect the detailed management of the details, systematization, process and informationization.

It is a process of accumulation for a store to grow from freezing to freezing, but if it can win the market and win consumers, it is necessary for the operator to work hard, be specialized, meticulous and meticulous. So please remember this activity: please take care of your heart.