GUCCI Gucci Brand Information And Location Criteria Collection

Guccio Gucci Gucci Europe Gucci founded Gucci in 1923. Gucci group, located in Florence, is the largest in Italy. Latest fashion In addition to fashion, Gucci operates leather bags, leather shoes, watches, home accessories, pet products, scarves, neckties, perfume and so on. GUCCI brand has always been famous for its high-end luxury products. Whether it is shoes, bags or clothing, the brand image of "identity and wealth" becomes a wealthy consumer of upper class society.

Over the years, GUCCI Gucci has kept its existing high-end brand line products in a luxurious and elegant aristocratic taste. On the other hand, it is committed to the development of the new series, combining traditional aristocratic drama elements with the true feelings of modern life, making yesterday's brand of luxury and glory become a "must" fashion.

The Gucci trademark is mainly composed of two combinations of green, red, green, blue, red and blue to distinguish natural leather from dyed leather. At the same time, the company also wrote the letter GG logo on the name of the founder Guccio Gucci, and called the high-quality cotton yarn GG cloth, which was used to make handbags, accessories and clothing. Chinese names are mostly spanlated into: GUCCI, Gucci, GUCCI, Gucci, etc. the official name is GUCCI.

GUCCI basic information

Format: clothing / apparel: Men's wear, women's wear, business dress, clothing, shoes / leather goods / Luggage and bags Women's shoes / boots. Men's Shoes Leather goods, bags, accessories / cosmetics: jewelry, jewelry;

Main outlets: Beijing, Shanghai, Tianjin, Shijiazhuang, Changchun, Shenyang, Dalian, Qingdao and so on.

Total number of shops: 31

Open shop: direct operation, franchising, franchising

Customer consumption: 500-10 yuan

Target population: a high class consumer advocating luxury

siting criteria

Preferred property: commercial complex, shopping mall, commercial street, professional market.

Property usage: lease, cooperation

Demand area: 100-1000 square meters;

Demand area: 10 thousand -3 10000 square meters;

Duration of contract: more than 5 years.

Site selection criteria: A, downtown areas with frequent commercial activities: downtown areas with frequent commercial activities, large traffic volume, and a certain amount of stores and businesses.

B, peer communities (mature professional commercial streets and districts): although competition is fierce, customers can have more opportunities to compare and choose because of their peers, so they can attract customers.

C, near the public places where people live: because the population is concentrated and the consumption demand is concentrated and large, the stable income of the franchised stores can be guaranteed.

D, facing the biggest and the most visible street, the franchised store is the most popular street, which is most affected by the volume of traffic and traffic, so that most people can buy the goods nearby.

E, convenient spanportation area: the number of stations on the top and the most dismounted or near several main stations will enable customers to reach the lotus store in less than 15 minutes' walk.