Marketing Fable&Nbsp; A Barber Shop That "Rents" Female Secretaries

Marketing Fable "Rent" the Barber Shop of the Female Secretary

On a rainy day, I went to Xindu barber shop to have my hair cut. At this time, his mobile phone rang, and his boss asked him to print a copy of the agreement and send it to the customer's company. This worried the customer badly. Looking out of the window at the heavy rain and the half cut hair, he was in a dilemma. After much thought, he finally gave up haircut and went to print the agreement in the heavy rain. As a result, I was in a bad mood all day and looked embarrassed in front of customers.

Although this matter was regarded as a joke by people, they lost no time in reminding the owner of the barber shop. As a result, a new service project soon emerged in Xindu barber shop.

After planning, the store hired an expert to handle trade procedures, a Japanese typist, an English typist, an English translator and two female secretaries to handle documents. If customers bring documents, these female secretaries will help you sort out documents when you cut your hair; If customers need to print documents, they can do it in the barber shop; If you need to go through some trade procedures, the experts in the store can also serve you. Therefore, customers can also work in the office when they are waiting or have their hair cut.

The launch of this service has attracted customers who are busy with their daily work, making them feel that it is not only a good opportunity to relax, but also to deal with the work at hand in a timely manner. It is really killing two birds with one stone. The Xindu barber shop also relied on this special service to increase its annual turnover by five times.

Enlightenment:

It is common for successful people to be good at observation and find valuable business opportunities from some trivial things. This is actually an information processing capability. Go into the crowd and listen to others' words, you will find what they need. If you can just do it yourself and have the motivation to do it, you will succeed.