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Winning The End Of The Year: Didot Takes Design To Seize The Business Opportunity Of This Year.

2010/12/24 13:15:00 30

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Didot Business Opportunity Brand

The most important part of the year is the late autumn and early winter.

Underwear

Sales season

brand

They all worked hard to cope with the problem and strive to create better sales performance in the peak season.

Price reduction

Voice.

But for businessmen, price cuts can attract a large number of consumers to stimulate purchases in a short time, but the side effects of excessive price reduction are also obvious. On the one hand, they will affect the original quality of products. On the other hand, no price cuts will make manufacturers very passive. Once the price is raised, they may lose a large number of consumers. Therefore, how to coordinate the relationship between sales and price promotions in peak season has become the most difficult problem for businessmen.

In today's fierce market competition, there is such a strong journey, they have a distinctive brand personality and dazzling cultural radiance, with a unique method, quietly into the underwear battlefield at the end of the year.

With its outstanding market performance, the brand won the reputation of underwear brand in the fashion media in 2010. It created a record of 1000 pieces of underwear in the year of sales, and also impressed many consumers.

Creative Chinese underwear is very popular.

Didot (Dedo), a new lingerie brand that was born in Paris, France.

For many domestic consumers, it may still be a new young face.

Many consumers' understanding of Didot comes from hundreds of brand new underwear products with good design and quality.

Every Didot product has a designer's story, which relates to family members, or interprets love, or records the designer's own good memories of a particular life.

More consumers like Didot, which is attracted by its professional dedication in the field of men's underwear, attracted by its fashionable and humane design.

"The original design of an artist is the driving force of brand development." this is a brand that respects the design, an underwear brand that develops the market by design and leads consumers by design.

In the field of unchanging men's underwear, Didot launched a dazzling revolution.

Starting from the underwear design of zodiac in the year of tiger in 2010, Didot took six months to carry out the relevant market survey of consumers' wishes and preferences for the year of the year, and organized digital designers and artists to participate in the design of Chinese Zodiac underwear. Finally, after the design of a "simple brush strokes to deconstruct tiger heads" was put into the Chinese market, buyers received favorable reviews.

In 2011, the rabbit's annual underwear was Didot, which was fully prepared by the chief designer JOYIN of China. In order to ensure the comfort of underwear, extend the underwear's festive feeling of the year, and combine the three basic principles of the latest trend of Europe in 2011, we focused on the new combination of rabbit image and traditional Chinese elements. So a fashionable and fashionable rabbit image appeared in the new design of Didot2011.

Original design is the strongest competitive power of the brand

Ms. DianaYang, head of the Didot brand in China, said: "in the current market competition environment where product homogenization is very serious, how to make the brand characteristics different from others, how to stick to their own position in the trend of price reduction and ensure consistent product quality, our solution is to create and adhere to the original design style of Didot brand."

The original design of Didot brand is not only reflected in the fabric color and the new pattern, but also includes the technological research and development of new fabrics, and the continuous improvement and improvement of the original men's underwear U type van structure.

The originality and originality of each link ensure the only style of Didot brand, which is the source of existence and development of brand and the strongest competitiveness of Didot brand.

In the actual operation, the new marketing method of design driven sales has made Didot a great success. The brand and its products are new and impressive, and soon attracted the attention of consumers.

The promotion of sales by design, rather than relying solely on discount sales, ensures the stability of Didot development.

At the same time, original design helped Didot accumulate a large number of loyal customer groups, and ensured that the Didot brand could grow and expand in the future.

Many people will ask whether such a brand that focuses on design will get caught up in a group of consumers who are too small and too small. Will it be difficult for the market to grow bigger?

"Our design is based on the general needs of consumers rather than the personal preferences or strong individual styles of one or several designers.

We emphasize the role of the design team. At present, apart from the design director and the project design director, dozens of internationally renowned fashion designers and artists have also signed up (part time) to participate in the design and development of the products.

In addition, each design team participates in the market research, marketing and production related personnel, which ensures the practicality of the design plan, which is to make the design meet the needs of the market.

Ms. DianaYang said that the cooperation between Chinese and French designers without borders allowed Didot to naturally integrate international fashion, French romance and oriental culture. These elements help Didot closer to consumers' needs and give Didot a broader space for development.

In the war of underwear at the end of the year, Didot has strongly promoted the rapid growth of sales by relying on the brand new style of original design.

Didot combines fashion elements with traditional meanings, and more and more consumers like the product style that combines practicality with brand culture. This style has won valuable market development opportunities for it.

The sale of underwear in the year of the tiger and the early sale of underwear in the next year of the rabbit show that Didot has found a way that suits its brand development.