Being An Online Store, More Promising Giants Are Frequently Making B2C.

"Large scale

The B2C model is far more than Wang Qiao. In the beginning of 2011, capital was frequently allocated to B2C: Lok Tao's 200 million yuan financing was in place, and Lok bought at least 60 million dollars in financing.

On the other hand, e-commerce giants began to turn their energies to the B2C field. Baidu joined hands to set up a joint-venture website, Lok cool days. Taobao network partitions Taobao mall with an independent domain name, focusing on the brand business.

In 2011, the turning point of e-commerce in China began to emerge, and the B2C mode began to rise.

There are more prospects for online stores.

"A large supermarket can provide goods of all kinds, but it is difficult to provide consumers with more detailed services. The abundance of products in a particular category is not enough," said Wang Qiao. The platform C2C website is not enough in the single commodity intensive cultivation, "like a supermarket, shopping malls under the line, but consumers also need specialized clothing stores".

Based on this judgment, Wang Qiao formally founded a professional wine website B2C in August last year.

Why do we choose to import red wine? Wang Qiao explained that in recent years, the consumption of imported red wine has increased significantly. Especially young people with online shopping habits are becoming an important force in the consumption of red wine, and the market of imported red wine has broad prospects.

The relatively high price of red wine in the store has also become one of the reasons why Wang Qiao entered this field. "Plus our shareholders have our local wine dealers in Chengdu, and the supply of goods is relatively guaranteed. We have finally chosen an e-commerce website to sell imported wine," said Wang Qiao.

Compared with large e-commerce platforms, vertical and classified B2C e-commerce websites also have their own advantages.

Wang Qiao said that because of the professional background, vertical subdivision of e-commerce website can provide consumers with more detailed and professional services, independent websites are also more conducive to create their own e-commerce brand.

"Last month, our turnover reached about one hundred thousand yuan, which has been good for the start-up website," Wang said. The website's starting capital is only a few hundred thousand yuan, and it is expected to be profitable in the second half of this year.

C2C growth may slow down

According to the market report of the China Electronic Commerce Research Center, as of the first half of last year, Taobao is still a single largest company, occupying 83.5% of the market share. Tencent Inc's affiliated pat Network takes up 11.5% of the market share, followed by eBay eBay and Baidu. These 4 basically control the entire C2C market.

Insiders said that the current domestic C2C market structure has been set, Taobao, pat, eBay, and 4 independent companies, as a new player, in order to make a breakthrough in the field of C2C can be imagined.

In addition, according to the "2010 to 2013 China C2C online retail market trading scale forecast" released by Yi Guan international, C2C achieved 415 billion yuan sales last year. From the beginning of this year, the growth rate will gradually slow down. By 2013, the market share will be 745 billion yuan, or less than 1 times. In the past 3 years, the share of C2C market has increased sharply from 46 billion 800 million yuan in 2007 to 415 billion yuan, or nearly 8 times.

Li Xiaoyang, Deputy Secretary General of Chengdu Electronic Commerce Association, believes that at present, there is room for growth of any e-commerce mode in China, but the growth rate of C2C mode may gradually slow down.

In fact, last year, the domestic Internet giants began to notice the rise of B2C and began to deploy troops in this field.

Baidu joined Japan's largest e-commerce company, Lotte, to set up a joint venture B2C website, Lok cool days. Taobao also partitions Taobao mall with independent domain names, focusing on genuine businesses. At the end of last year, Taobao also set up "nameless products", playing 2 B2C cards.

AI consulting believes that the growth rate of domestic platform shopping websites has gradually slowed down.

Taobao, patting and other platform shopping websites will continue to promote the pformation from C2C to B2C, and the powerful individual shops will also gradually turn to the formal operation of enterprises. In the future, the scale of China's B2C market will account for the proportion of the total online shopping market.