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Henan'S "Men'S" Online Shopping Down Jacket Is Addictive.

2011/1/12 10:06:00 65

Taobao's data platform (shuju.taobao.com) at Central Plains network shows that as the weather turns cold, people are planning to buy their own winter clothes, "December 25th - 31," in Henan.

Down Jackets

The weekly turnover amount was 1614.74 yuan, and the number of weekly turnover was 23700.

According to data gender analysis, Henan men are more afraid of cold than women, and the total turnover accounts for 61.66%, almost two times that of women.

Henan men are more afraid of cold than women.

In a week, the proportion of the paction volume, although women

online shopping

The total turnover was 63.03%, while the male online shoppers were 36.97%, while the turnover rate had a "big reversal". The number of female weekly turnover accounts for 38.34%, and male accounts for 61.66%. Among them, young adults are the main ones (25 to 29 years old). In this regard, netizens "take the road and run wild", joking: "Henan's heroes are more afraid of the cold than women."

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Zhengzhou, Nanyang and Luoyang rank first in the top three cities.

Data show that from December 25th to 31 this week, the online shopping situation in Henan is still good. Zhengzhou, Nanyang and Luoyang rank the top three in the leading cities, of which the capital Zhengzhou accounts for 20.26%, Nanyang accounts for 9.75%, and Luoyang accounts for 7.37%.

The main purchasing power is still dominated by young people. The turnover accounts for 21.69% of the age of 18 to 24 years of age. The turnover accounts for 30.78% between 25 and 29 years old. The 30 to 34 week old accounts for 25% of the total turnover, and the purchasers of 60 years old only account for 0.41%. This shows that netizens in Henan, especially the elderly in China, are relatively conservative in thinking, but still can't wait to see Taobao products.

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Down Jackets

Brands are divided, and Chinese products are favored.

Unlike sports uniforms, the sales of down coats are no longer showing a one-sided trend. Eral accounts for 7.53% of the turnover, ranking the first place. Brands such as Bosideng, Yalu and so on are closely followed, accounting for 3.75% and 3.15% respectively. The down jacket brand presents a situation of "separation of men and women" and "evenly matched strength" on Taobao. It is assumed that under these circumstances, the manufacturers of big down garments will also make their best efforts to stabilize their positions through high quality, low price and many other methods, and continue to expand the market, but Taobao customers will undoubtedly be the ultimate beneficiaries.

"Genuine" has become the most frequently searched keyword in Taobao this week. In addition, the reporter observed that this data shows that domestic brand down clothing is more popular with Henan online shoppers. Some foreign traditional brands have been "neglected", and 90% down white eiderdown, hat, long sleeves and price range of 500 to 1000 are the most popular.

Taobao data platform is based on Taobao data massive paction data, provides users with professional e-commerce data information and product services, explains the online shopping consumption trend, understands the online shopping psychology, drives the business network operation strategy, and builds online shopping data authority platform.

In the future, Central Plains network will launch the popular list of online shopping in Henan regularly, providing authoritative professional data for the first time to make you more happy and cost-effective.