Gap2011 Spring Advertising Shocking Debut
Almighty artistes: Jolin + Usher Ramond (Usher)
Following the launch of the "Gap let us" advertising blockbuster in China last November, the American classics.
Leisure time
Fashion brand
GAP
In the spring of 2011, the ads will be on the market in January 27th.
Continue to be the legendary fashion photography master Annie Leibovitz palm mirror, with the theme of eastern and Western characters as the theme. The new season advertisement will concentrate on the blend of brand and culture, the dialogue between fashion and humanities, the collision of ideas and inspiration.
In the vivid portrait photography, we talk about the humanistic spirit of Gap. This blockbuster can be painted in fashion, invisible, with images and sounds.
Let's Gap Together
"Creativity goes to new heights.
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Film director: Johnny To (Johnny To) + Barry Levinson
In addition to re inviting environmentalists - Xun Zhou and Philippe Cousteau Jr., independent musicians - DJ Wordy and Diplo to join forces, the three series of new series: versatile artistes, film directors and photographers have been produced by all-around entertainers Jolin and R&B king Usher, the famous director Johnny To and Oscar best director Barry Levinson, as well as advertising advocate creation Annie Xia Yongkang and Asian photographer Xia Yongkang.
这三组人物均堪称业界翘楚,任一履历皆谓不俗:蔡依林自入行伊始便致力于在歌唱舞蹈上求新求变,近来更将事业扩展到时尚和慈善领域,其独特自我的形象广为公众熟知;斩获多项Grammy和MTV大奖的R&B天王Usher在涉足舞台、电视、电影及百老汇之余,创办“新面孔基金会”(New Look Foundation),鼓舞与帮助年轻人跨出贫困,成为未来领导者;丰富的实务经验和敏锐的社会观察,使杜琪峰成为驾驭不同电影类型的实力导演,他总是不断挑战自我,为电影作品注入人性和新创意;来自巴尔狄摩的金奖导演Barry Levinson则精于探索尖锐的题材,包括政治讽刺的《摇摆狗》,自闭症数学天才的《雨人》,探讨安乐死的《死亡医生》等,多次摘取了奥斯卡金像奖;而作为当今最具影响力的人像摄影师,《滚石》杂志中“裸身列侬和洋子”,《名利场》中“怀孕的戴咪摩尔”等佳作,无疑
Making Annie's works a classic image of the human landscape of the times; Xia Yongkang is good at combining design with photography. He has created MV and album covers for stars such as Faye Wong. He has worked with Wong Kar Wai for many films, and he has been praised as a reshaping of today's new vision.
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Photographer: Xia Yongkang + Annie Leibovitz
These people with different cultural backgrounds in China and the west, before Annie's perceptual and deep lens, deduce their free and unrestrained passion, independent and optimistic attitude, and interpret the way of life that Gap admired "dreaming constantly, doing themselves and experiencing wonderful world together".
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