"Green Trade Barrier" Has Pushed China'S Shoe Enterprises To A New Round Of Maturity.

February 22nd, "green trade barrier" means international

As the largest footwear producer and exporter in the world, developed countries such as the European Union and the United States have imposed harsh conditions on imports for various reasons, which has seriously affected the footwear industry in China in international trade.

In order to deal with this barrier, shoe manufacturers have increased their cost investment by strengthening various kinds of technology investment and talent introduction, and at the same time, they have also lost their price advantage in export trade.

Export volume shrinks and export market shrinks.

Although the "green trade barrier" has made our shoe enterprises face unprecedented challenges, we have to admit that "green trade barriers" is also a "double-edged sword", which objectively promotes China's shoe enterprises to move towards a new round of maturity.

Promoting brand building and gaining market access

China is a large country with large population, and shoe enterprises rely on abundant and cheap labor and resources advantages to carry out low cost production and operation.

In foreign trade, it also takes advantage of price and occupies a place in overseas market.

However, the strategy of occupying the market with the simple growth of low cost, low price and low grade products has appeared to be inadequate in international competition.

Under the pressure of "green barrier", many shoe companies began to develop their products to establish their own brands.

Create local brands, strengthen brand integration, and create "brand combined fleet" to enter the international market.

With the strength of the brand, it is recognized in the international market, thus breaking the "green trade barriers" restrictions.

From this perspective, "green trade barriers" urge Chinese shoe enterprises to focus on brand building and development.

Promoting technological innovation and responding to the "green" barrier

China's shoe enterprises rely on cheap labor and resources for production, and technological innovation has not received enough attention.

Many shoe manufacturers are weak in technology and unable to carry out effective technological reforms to improve production and improve product quality.

With the progress of technology and the continuous improvement of the residents' requirements for the environment, the environmental standards are constantly developing towards higher and higher direction. This requires shoe manufacturers to continuously carry out technological reforms to meet the standards of market recognition.

Environmental protection and health promoted by "green trade barriers" are conducive to increasing investment in technology, improving production, seeking breakthroughs in product development and technological innovation, and promoting the improvement of shoe manufacturers' production mode.

In recent years, with the intensities of the green barriers in the shoe industry, many shoe companies have increased the research and development of new products and technologies and the pformation of technical achievements. Whether it is nanotechnology, damping and skidding technology, or the use of non-toxic and environmentally friendly shoe material, it is a powerful response to "green trade barriers".

Promoting standardization of production and integrating with international standards

China's footwear industry does not have a sound industrial mandatory standard. Some children's shoes that require higher quality are lack of specific quarantine standards.

Because of the lag of the shoe industry's technology and quarantine standards, the shoe enterprises in China have lost the initiative in the international competition.

"With the deepening of the financial tsunami, more and more stringent environmental and technical standards are being introduced abroad. Therefore, enterprises need to closely follow the changes in product quality and safety standards.

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Wang Zhongqi, vice president of the China Light Industry Crafts Import and Export Chamber of Commerce, said.

The "green trade barrier" reflects the drawbacks of China's shoe production, and makes production according to the technology and quality standards, and integrates with the international market.

Promoting the "green" pformation of production and adapting to future competition

"The Jinjiang inspection and Quarantine Bureau's national footwear inspection center found that the relative weakness is the safety performance test of the content of nickel, chromium and cadmium in shoe making raw materials, and the detection of the chemical properties of resistance, voltage and flame retardance."

These two "green standards" concerning environmental protection and human health are exactly what the "green barriers" mean.

The "green trade barrier" is a formal international community's concern for the environment and human health in the name of protecting natural resources and human health.

According to the relevant information, products with green signs are increasingly popular among consumers.

At present, the total amount of global green consumption has reached more than 250 billion US dollars.

Under such pressure, shoe manufacturers have to agree with the mainstream concepts of modern production and consumption, and carry out healthy, harmonious and sustainable development.

In the future society, environmental protection and health will be an important theme of social development. Shoe enterprises should conform to this trend, improve production and pform production mode, so as to prepare for the future competition and development.

"Green trade barrier" is a manifestation of trade protectionism, but for our shoe enterprises, it also plays an objective role.

Whether brand building, technological innovation, or standard production or "green" pformation are all positive responses to "green barriers".

Shoe enterprises are constantly enhancing their strength and gradually developing and maturing in this battle.