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Shishi Clothing Enterprises Continue To Lead The Terminal Market

2011/3/14 15:27:00 80

Shishi Clothing Enterprises Lead The Terminal Market Branding Route

"When the enterprise continues to move towards

Branding route

After that, the "white hot" competition of sales terminals is an inevitable rule.

The Municipal Bureau of economic affairs gave a corresponding explanation on the sales success of the Shishi garment enterprises in recent years.

It is understood that in recent years, Shishi clothing enterprises continue to expand the terminal sales market space, the distribution of the road map not only throughout the country's 34 provinces and important urban areas, and even some key leading enterprises, such as rich birds franchise shops, have not satisfied with the expansion route of the two or three line cities, began to consciously layout "city" encircling the "rural" strategic planning, what exactly is guiding the Shishi service firm tenacious strategy "chase"?

Casual pants

The guild is responsible for humanitarian reasons. "Generally speaking, the strategic planning of sales terminals is the result of the branding strategy in recent years. In the past few years, our terminals have begun to go to the top quality, which has not been completed in the past, but now it is fully equipped with this kind of capability.

The three basic factors are market, capital and talent. Success will come to pass.

According to the survey, as of the beginning of this year, the more than 40 Shishi brand enterprises, such as CABBEEN, Jin Mai Wang, honourable and so on, have been carrying out luxurious packaging for franchised stores at the CBD prime locations of several provincial and prefecture level cities in China. They display the brand image by opening regional sales centers, such as living centers, flagship stores, cultural centers and other large sales terminal stores, while effectively redeveloping the brand image while effectively expanding sales space.

At present, Shishi industry for "

Terminal war

"The emphasis has been on the increase, and the cultivation of relevant talents has provided a source of water for this campaign." this has become one of the core strategies of the strategy in 2011. "At the beginning of this year, we set up a brand management retailer college, specializing in the teaching and learning of the visiting professor and the Retail Management School of Fuzhou University, aiming at improving the terminal sales level."

Qiu Zhishang, vice president of Rui Style Men's clothing, told reporters.