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How Should The Clothing Industry Economy Get Rid Of The Climate Restraint Curse?

2011/4/22 14:25:00 84

Fashion Industry Climate Curse Low Carbon Management Concept

material

Consumption level

Although the continuous upgrading of clothing products has made the basic functions of clothing products from the basic functions of concealed and warm to emotional, cultural and fashion consumer goods, clothing manufacturers and operators who have modern information, equipment and manufacturing environment have found that no matter how they innovate their business models, create new marketing concepts, research and develop products, package and promote brand culture, study the popular information of market information, and the operation and development of enterprises, it is always difficult to get rid of the constraints from nature.

Last year, it was a hot topic.

Millennium Arctic

"Let's say that manufacturers and dealers who lost business opportunities in the last winter began to hoard winter clothes. As long as the roaring cold wind was blowing together, the businessmen who wanted to take" extremely cold "business opportunities felt warmer.

Facing the cold winter and global warming, the "hundred years of extreme heat" has been said, so that more clothing enterprises are tortured restless, and even fail to make decisions on the basis of regular time nodes.

As a core of the Chinese culture belief system, "heaven" is widely regarded as the natural and natural universe for human existence, while for the clothing manufacturing industry, "heaven" is narrowly defined as season and climate.

The production and operation of the clothing industry is mostly carried out according to the change of weather and the law of consumer demand for clothing, and the implementation of the anti season plan. With the increasingly serious environmental pollution, the earth has irreparable influence on nature. The extreme climate has constantly changed the natural laws formed over the past hundred years.

The traditional clothing season is not entirely determined by climate change. The rules of stocking habit are disturbed by global warming.

We should rethink the changing nature of the heaven so that we can master the initiative in production and management in the scientific response to changes in nature, and re recognize that China, as the world's largest producer of clothing, consumption and exports, is an important responsibility for promoting the energy conservation, consumption reduction and environmental protection of the international community.

It is undeniable that the carbon emissions in clothing manufacturing and

Deep processing

Finishing pollution, excessive packaging of clothing goods, pollution of clothing exhibition, promotion of clothing, waste of clothing marketing, and a large number of discarded articles brought by excessive consumption of clothing have an inescapable responsibility in the global warming of environmental pollution.

Only focus on the production of products, only focus on the shape of consumers, do not study the changes in the consumption environment, and ignore the added value of clothing culture. Many Chinese clothing enterprises are still sticking to the traditional product economic mode, which seriously restricts their pformation to the brand economy.

　　学习气候经济，帮我们重新认识赖以生存的大自然，客观分析严重影响服装业经营决策的自然气候现状，以便我们更加关注环境的变化，更加珍惜大自然带给我们的种种情绪感受;学习气候经济，帮我们重新审视自己的经营发展行为，深刻认识作为世界服装制造大国在推动低碳环保中的责任和义务，以便我们自觉融入生产、经营、消费的低碳经济中;学习气候经济，帮我们重新认识传统的制造文化，重新认识低碳环保的流行理念，以便我们摒弃过度设计、过度加工的陋习，在经营、消费服装最本质的价值中提升产业的时代发展水平;学习气候经济，帮我们重新依据自然变化规律更科学地制定经营决策，从而抓住国际时尚变化的发展趋势，加大科技创新绿色制造，建立全新生产美学观的力度，将低碳制造、低碳营销、低碳着装缔造成一种产业行为、一种时尚情感、一

A way of life and a spirit of the times.

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The author believes that Chinese clothing enterprises can enhance their innovative ability continuously, change the way of industrial growth, speed up the pace of development, and fulfill the responsibilities of the times entrusted by nature.

Vigorously develop scientific recovery and regeneration of clothing fibers.

With the soaring price of textile raw materials and the increase of the inventory of garment enterprises, it has become an urgent environmental protection and low carbon strategic project for the garment industry to increase the recycling strength of R & D clothing recycling fibers.

Positive innovation

Low carbon management concept

。

Advocating low carbon manufacturing culture, low carbon Expo culture and low carbon marketing culture, focusing on the leap from "made in China" to "Chinese design" and "made in China" under the new values, combining material creation with cultural creation, and promoting the core competitiveness of the brand.

The profit to the clothing industry's vein logistics.

From the point of view of value utilization, we should carry out effective, effective (including social benefits) information research, recovery, sorting, purification, purification, incineration and burying of waste sources to their processing and processing sites, so that useful substances can re-enter the circulation and circulation of logistics.

Fashion bank.

Taking the fashion brand as the center, organizing the consumer groups to store the surplus fashion in the wardrobe centrally, implementing the exchange of consumption, expanding the added value of clothing, and reducing the pollution caused by the waste of clothing and clothing.

How can China's garment industry sublime into an urban fashion industry convey the concept of industrial development in the upstream and downstream industries in learning the climate economy and fulfill the responsibilities of the industrial era? Take the innovative low-carbon consumption as the engine and the new driving force for the development of the industry, convey the fashion culture of green marketing to the dealers, show the hope of the enterprises to rise continuously to the competitors in the competition, show the charm of brand fashion and charm to rational consumers, and express the belief that the Chinese clothing is climbing the commanding heights of the international market to the world. There are many problems that we need to reflect on.