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Fashion Storm In The Context Of The Expo

2011/4/23 8:56:00 140

Trend Of Fashion Fair

Preface


Stone lions are clothes, too.

fashion

.

In the context of the Expo,

stone lion

Always in the center of fashion storm.

During this period, we saw the trend of one after another and the trend of textile and garment industry aroused great waves.

Insiders know that they have grasped the fashion pulse of the next two years after reading them.


After the wonderful exhibition of Beijing in March, the trend of popularity began to be launched, and the first thing to bear was the stone lion as the source of China's leisure trend.

The trend of Chinese casual wear in spring and summer, released jointly by China Fashion Color Association, China Textile Information Center, and national textile product development center, is leisurely landing.

Haibo meeting

To launch a forward-looking forecast from color, fabric to clothing, and let many audiences pour it out.

The following 2012-2013 years, autumn and winter, the international fashion color release, WGSN interpretation of global fashion - 2011/2012 autumn and winter and 2012 spring and summer fashion trend prediction, fashion design trend, is from a global perspective to analyze the future of the dots, in giving you endless imagination, but also gives you endless inspiration.


Leisure trend released to Li Shi fashion group


In April 18th, the trend of the 2012 spring and summer casual dress in China Textile Information Center was released at the exhibition center of Shishi fashion city, the first Hall of the Expo.


At the Beijing press conference held in March, Sun Ruizhe, vice president of the China Textile Industry Association, "Shishi Li Li" became a hot word in the industry. It made a wonderful footnote for the release of the "2012 spring summer casual wear fashion trend".

This trend is released from the beginning of the season concept. In the 2012 spring and summer, we turn around from the undercurrent of autumn and winter. We get rid of the complex and Chen An, and say goodbye to the solemn and bondage, becoming bright and light, simple and cheerful.


This trend tells us that returning to nature is the theme of this season's casual wear area.

Regardless of the color of the earth, the texture of the fabric and the yarn, or the simple profile and style, all the elements related to nature will sweep through the market of all casual wear.

In the face of the flood of information and more washability, people pursue simple and authentic lifestyles. People yearn for more time to breathe comfortably in nature and enjoy a happy and healthy lifestyle.

Correspondingly, the sportswear market will once again return to its original source; the Cowboy brand will return to its original lineage; the leisure wear market will strengthen its combination with yoga and dance, while the fashion leisure brand will continue to develop and innovate.


Enter the Haibo first hall, nearly 600 square meters of the 2012 spring and summer casual dress trend, the release area has become the focus of the exhibition, the bright orange root layout has brought 2012 spring and summer warm and joyful breath.


Trend publishing extends downstream


At the beginning of the exhibition, the trend publishing area of No. 1 pavilion has been surging. The huge fresh orange root structure radiates outward with the trend of popularity, covering the whole field, forming a net to blend all the fashion elements such as color, fabric and clothing.

Under the four themes of revival, care, interaction and subtlety, the display of popular fabrics is first favored by the professional audience, such as brand design director and fashion buyer.

"I noticed one detail. All the fabrics displayed at the scene are not only divided into many trend groups according to color, texture and terminal application, but also each fabric group has a corresponding clothing style map or inspiration map."

Turning around the trend publishing area, JIM S brand design director Hui Wen lung has gained a lot. He said that such details are often more practical for designers.

Not only can we clearly understand the concept of trend, but also we can create more intuitive inspiration for the application of trend in research and development, and facilitate the guidance of procurement.


After nearly ten years of development, the trend towards the downstream has become a trend and not only in detail.

In the central area of the issue, the designer of the ad hoc fashion alliance of China signed the designer's design space. All the garments displayed were made by the famous designers in China according to the trend oriented design, and many of the fabrics used in these ready-made clothes were the popular fabrics.

From color to fabric to apparel industry chain, the links are concentrated in the fashion trend.


Build Fujian style Legion


"We are publishing this year's trend in the core and most striking Hall of the first hall. We hope this kind of visual impact and professional guidance will enable more Shishi enterprises to understand the trend of fashion."

During the interview, Lin Jinchang, deputy director of the Municipal Economic Bureau, felt deeply about this.


After more than 30 years of development, Shishi has formed a certain scale advantage in the field of textile and clothing, bringing together the famous "leisure min dress" such as the seven wolves, the AI Dun Bao, the bin Nu, CABBEEN, and the west, and the domestic textile leading enterprises such as gage group and Wen Xing group.

How to make it bigger and stronger, and get the right to speak in fashion? In the course of action, the government is also trying to provide support for the platform.


On the second Haixi international fashion week, designers and brands from Europe and Taiwan, mainland China came out. The fashion trends of fabrics, accessories, clothing, underwear, sports equipment and leading enterprises in various fields showed the vigorous vitality of Shishi fashion group.

Besides Shishi's local exhibitions, Shishi is also developing fashionable positions in Beijing, Shanghai and other places.

After becoming the first industrial cluster to launch fashion in China Fashion alliance last year, Shishi still plans to enter Shanghai this year, and the performance of the stone lions is worth looking forward to in October.

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Key words of design: fun, idyllic, positive, and harvest


In April 19th, China Textile Information Center and National Textile Product Development Center released international fashion design trend in Shishi.

Liu Hui, deputy director of the product development division of the national textile product development center, explained the trend of international pattern design: 2012 the trend of spring and summer patterns is mainly reflected in three key points: cheerful, light and pparent, with fun, idyllic, positive and harvest as the key words.


The first thing to be concerned about is the festive atmosphere. Deep oil painting, exaggerated holiday costumes, grand festivities and pleasant atmosphere give people a joyful and real feeling.

In the design, add color blocks, such as full of color patterns, rich but not messy; the color block without contour is the main point of French INDIGO.

The vitality shown by flowers and small animals is applied in the design of the hem to achieve the natural stacking effect, and the waist contour is unique and vitality.

The application of large color patches and patterns will also be popular.

At the same time, large flowers with a high gloss material, slightly weakening the performance of the pattern, will also produce a distinctive effect.

In addition, the graffiti effect on the blackboard and splashing of watercolor will also become popular.


In the pastoral style, we should point out the nostalgic effect of flower patterns, flowers and foliage, and the distortion of colorful lines.

Simple lines, but can draw a plump design, is an important way of pattern design.

In addition to using simple colors, the patterns of paper sense tend to be more concise and apply to romantic retro sentiments on clothing.

The texture of the texture is hand drawn, with a concave and convex feel, with light and shiny material, showing a misty feeling.

Through the processing of light and dark and the change of tone, pparent texture is achieved.


In this active theme, the comprehensive utilization of orange line and green, green system is very important, and through hot stamping and other processing methods, can enhance the three-dimensional sense of the pattern, showing a strong youthful flavor.

The sense of science and technology is another key point, and the technology related things, abstract drawings, and rules and shapes of flowers show the futuristic fashion sense.

Another photoelectric effect, the bonding of metal texture lines, the expression of light wave lines, create a sense of mystery.

The color of volcanic magma is applied to clothing, hot and bold.

Fading fabrics, nostalgic style and fabric with wrinkle effect can be applied to the chest and skirt on a large scale.


The theme of harvest is yellow, partly ornament rather than whole tiling.

The direct application of figurative patterns, such as the Ginkgo Biloba Leaves Extract Tablets and the contour and silhouette of fruits in autumn harvest, show a rich feeling.

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Green and yellow powder: the main color of the new season.


In April 19th, it was released by the China Fashion Color Association, China Textile Information Center and Viff-style popular research institute for 2012-2013 years. The international fashion color trend in autumn and winter was held at the fashion city exhibition Art Center.

Zhao Xia, director of the trend research center of China Fashion Color Association, has made a detailed interpretation of international color to help participating enterprises start casting and promoting brand value from the beginning of popular color.


Who dominates fashion colors?


Fashion color is a combination of colors and colors and colors. Its trend prediction has important reference value for clothing, fabrics and new material enterprises to grasp the future development direction of the consumer market.

Zhao Xia said that the reason why consumers are crazy about big brands is the application of popular trends besides the new styles, unique management methods and advertising in place.

At the same time, fashion color is not isolated, it is attached to products.


Then, who is leading the fashion color? China participates in the international fashion color committee meeting two times a year and submits the Chinese color proposal. For the color proposal, it actually forecasts the color in advance 18 to 24 months, helps the enterprise grasp the popular color of the front, and thus seize the opportunity in the market.

Therefore, color is the first priority, and then the color trend will be released to facilitate the development of fabrics, clothing, indoor and industrial trends.


The finalized color of international fashion


France advocates romance, Italy seeks nostalgia, and Germany is known for its rigour.

Zhao Xia reviews the color of international finalizing in spring and summer in 2012, and reads the trend of four spring and summer casual clothing from the following 2012 themes: "revival, care, interaction, and refinement".

In 2012 and 2013, the overall color of clothing fabrics is very close, Zhao Xia believes that the international fashion color in the past few quarters of the reflection of accumulated optimism energy, and presented on the fabric, is the trend of returning to nature.

In contrast, the style of "Zhao Xia" highlights that the international fashion color of 2012-2013 years and autumn and winter will move towards the light effect of contrasting light and shade from the gradient which has been praised repeatedly in the past. Therefore, the trend of international fashionable color in 2012-2013 years and autumn and winter tends to be close to white, green and geometric patterns.

In the new season, color will be affected by natural plant dyes. The fabric will favor the organic supply chain, while the style will become concise, emphasizing the values centered on health and reality.


New season's main colors


The main colors of the new season revolve around natural green, light blue, bright yellow and elegant pink.

The first theme is that we have been exploring the concept of naturalization. Insects are disguised as natural plants and have the same color to protect themselves. Human beings want to merge with nature. Therefore, green has emerged as an important color. The color of environmental protection has been advocated in recent years, from blue to deep blue in 2009, and gradually to the new season's pale colors.

So blue gradually changes from dark blue to light blue.

In 2010, the love of hawthorn was directed by Zhang Yimou, a whirlwind of pure love. The dolphin shirt worn by the protagonist was dominated by blue to extend the white, pale blue, and khaki yellow, including the gorgeous blue lake. Secondly, in the new season, the colourful colors presented a very important color, yellow, yellow and white, and red; and this gray was used as a basic color, including light, light brown as the background color, red and yellow embellished from it.

In addition, since 2009, a skin color has been popular, and all colors begin to be close to our skin.

In 2010, a very clean color was gradually introduced.

All colors, whether pink, white or blue, are very clear, like water.

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Fashion trend is the source of fashion, and is also the most attractive part of the Expo.

So, what are the highlights of the current trend of the Expo? As a trend reporter, how is the overall planning of China Textile Information Center's popular trend center this year?


Dialogue with Li Xiaofei


Q: as a senior research fellow of the center for fashion information of China Textile Information Center, how do you view the trend of the trend of the 2012 spring and summer casual wear at the Expo?


A: from the 2012 spring and summer trend of China's textile fabrics and the trend of yarn, the whole is a very optimistic tone.

This is also true of the 2012 spring and summer casual wear fashion trend released at Haibo conference. This is actually an optimistic energy accumulated in the past few quarters in reflection, after a long and severe winter depression, a comprehensive release.

Presenting in casual clothes is the trend of returning to nature.

All elements related to nature almost swept all the market segments of casual wear: sportswear market once again returned to its original source, Cowboy brand will return to its original lineage, casual wear market will strengthen its combination with yoga and dance, and fashion leisure brands will continue to innovate.

All this is precisely the modern people's desire for simplicity and authenticity in the face of information flooding, more choices, and longing for more time to breathe comfortably in nature and enjoy a happy and healthy lifestyle.


Q: the trend publishing area has always been the focus of the exhibitions. What kind of surprises do people present in the 2012 spring and summer leisure dress trend released by Shishi Haibo?


Answer: first, the integration of designer elements.

There is a design space for the signing designer of the Chinese fashion alliance, showing the cutting-edge designer's garments designed according to the theme of the trend. Most of the fabrics used for these garments come from the high quality enterprises in the fashion alliance supplier alliance. The benefits of fabric design and costume design believe that it will bring new inspiration to the professional audience.

Another classic of the distribution area is the presentation of popular fabrics.

Under the four major trends of awakening, caring, interaction, and refinement, we are divided into several groups according to color, texture and terminal application.

A noteworthy detail is that each fabric team will cooperate with the corresponding clothing styles, pictures and inspiration diagrams, with fabric as the medium to convey more color and style information, so that the audience can understand not only the concept of the trend, but also the application of trend in R & D, and it can also form a more direct inspiration.


Q: as you have said before, the trend research and release will be the starting point of China Fashion alliance in 2011. Can you disclose the overall plan for this year?


Answer: fashion trend is the source of fashion, and also the force of China Fashion alliance in 2011.

The March fabric exhibition and the yarn show are the focus of the fashion trend.

Next, from Shishi Haibo to Guangzhou Textile City, then to Shanghai World Trade Center, China's women's trousers capital Zhengzhou, etc., China Fashion alliance will launch a series of fashion trends covering different fields such as fabrics, casual wear, women's trousers and so on at the industry level and the dominant enterprise level.

Through normalization, commercialization and authoritative publication, it will provide a new trend for new product development, and also improve the authority and influence of local fashion trends.

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WGSN's aesthetic inspiration:


Subversion expectations are rough and gorgeous.


In April 19th, WGSN, the world's leading fashion trend analysis and forecasting provider, led its Asian team to the Shanghai Expo, sharing 2012 of the most authoritative fashion trends with Shishi Enterprises - 2011/12 autumn and winter product trends and 2012 spring and summer dominant trends, and brought exclusive analysis and forecast of China's future fashion retailing industry.


Mr. Chen Songwen, director of WGSN Greater China business, told reporters: "WGSN has always been very concerned about the Southern China market. As the center of Southern China fashion market development, Fujian Shishi is undoubtedly one of the most potential fashion markets in China. As we all know, many famous brands of clothing and accessories are from Fujian. Fujian has been very successful in its own brand innovation and has been in the forefront of domestic fashion and apparel industry. I believe that WGSN's leading fashion trend analysis, accurate marketing intelligence and real-time global information network platform will help Fujian Shishi independent fashion brands to understand market development trends, strengthen their competitiveness and become among the leading international fashion brands.


In fact, WGSN's interpretation of the trend of global fashion has indeed attracted the attention of Shishi industry. 2011/12's autumn and winter products are dominated by the Faux Real, the 360 degree comprehensive perspective and the My Space route, which completely subvert people's established aesthetic vision; and the 2012 spring and summer trend: the original Futurism (Primal Futurism), the film world (Cinematic) and the Jpeg generation (Jpeg Jpeg) expand the design boundary and the market awareness. These modern elements with strong elements and the latest and best quality excipient materials will present extreme visual impact and texture fission, and will trigger a new round of aesthetic revolution in the fashion design industry.


Speaking at the WGSN fashion seminar, Miss Ma Ching Ching told reporters that from the trend of the fast development of the fashion industry today, the future men's wear, women's wear and accessories design concepts, colors and contour patterns are permeated with a more detailed and personalized aesthetic proposition. "These theme elements contain virtual information, which pulls traditional values away from the background, and seemingly uncoordinated color matching, such as purple, bright, pink and other misuse, as well as cloak cut, leather tops, ski fabrics and other delicate texture materials, highlights the designers' more exaggerated artistic ideas."


Neutral dress and dress inspiration


Ma Ziqing pointed out that according to the analysis of WGSN women's clothing team, when exploring the neuter image of modern women's clothing and the new suit of women's suits, they found that the new neutral trend was not about men's disguise or disguise as men's wear, but to subvert the basic differences between men and women and the rules of wearing different clothes.


"Underwear suit" is the key image of the 2011 spring and summer fashion show, which brings commercial sense to the neutral image. The latest suit design is male and is very cultured. Its main color is focused on light color, white and black.

Ma Ziqing said.


According to the introduction, in addition to the above inspiration, another strong neutral element is the debut of "smoking suit". According to WGSN analysis, this is also a style that can not be underestimated in the future market.


Subversion, experience and animation


"The taste of the new era will affect us. In the era of Daxing film aesthetics, people desperately want to make" ordinary more extraordinary ", try to experience composition, and satisfy the latent desire of animation. After the popularity of the Internet, the logic of the network world is also branded in people's lives.

Ma Ziqing interpreted the spiritual roots of subversion, experience and animation. "Under the impact of the above elements, rough and gorgeous is also coming out. Many high-end products are taking this route. For example, the trend of film and animation is used to import the fashion effect that consumers need in design, so that every product user is personally on the scene and gets some kind of spiritual identity, so as to form a lasting market loyalty."

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