Five Years' Hard Road For Chinese Shoe Companies To Cross The Sea

The so-called "Jiangshan" is easy to change, but a person's nature is inherent in a specific environment. It is not so easy to have "qualitative" changes. Therefore, changing a person's temperament is not a turning point of three hundred and sixty degrees of consciousness, but a spiritual baptism. In April of 2011, when the footsteps of spring approached, China's Shoe enterprises Ushered in a turning point of change, the European Union ended the five year anti-dumping campaign against China. As a shoe manufacturer after a "rebirth", the spring breeze is giving people hope.

Looking at the history of the development of shoe enterprises, we can see both the splendid Chinese shoe culture and the degenerated Chinese shoes culture. It seems that the "legend" of Chinese shoes will always be accompanied by the eternal tone of black and white, so that everyone will sigh with regret. It may be the tolerance of the domestic market that makes the development of shoe enterprises like a bohemian childe. However, the development of shoe enterprises must not be confined to the domestic market, and internationalization is the only way for the shoe enterprises to grow. However, when the "Chinese childe" moves forward to the world, it will be criticized abroad. market I called an emergency stop.

　 Five years of rights protection

Since October 2006, the European Union has formally imposed anti-dumping duties on leather shoes imported from China, with the highest tax rate of 16.5%. In December 2009, the EU decided to reconsider the anti-dumping measures against Chinese leather shoes for another 15 months, expiring in March 2011. The main reason for this anti-dumping trend is to protect the EU's local market in the economic depression, and to prevent the disorderly competition from becoming more serious. Among these problems, the "Chinese shoe enterprises" are considered to be "the first ones" and become the biggest victims of anti-dumping. However, in the face of all the unexpected dumping or "disaster" anti dumping occasions, the Chinese footwear industry has been out of the ordinary, actively looking for its own reasons, and has carried out a "decisive battle" with the European Union for five years. Perseverance and effort finally led to the end of anti-dumping. Let the whole world see the determination of Chinese shoe enterprises.

　 five years innovate

Under the background of the international financial crisis, China's footwear industry, which takes foreign trade as its main selling path, is beset by multiple problems, and is also caught in the embarrassment of "big producing country and small brand country". In the five years of anti-dumping attack, Chinese shoe enterprises have thoroughly reformed all the development models of shoe enterprises, and the small workshops that simply replaced others processed products have been led to the manufacturing line and have developed their own brands. At the same time, shoe enterprises have also abandoned the backward development form of "behind closed doors", vigorously introduced advanced technology, made products competitive in the market, actively developed the necessity of brand innovation, and used the most ingenious ideas of innovation to attract everyone's attention when the coming of foreign trade.

　 Five years of Justice

The footwear enterprises clearly realize that product fraud is a serious disease to tackle Chinese shoe enterprises, and it is also a stumbling block to deal with the development needs of shoe enterprises. Therefore, in the face of changes in fraudulent means and repeated prohibition of counterfeiting transactions, the counterfeiting companies have changed their positions, and shoe companies have not given up and slackened their pace of safeguarding their rights. They have also intensified their efforts to crack down on counterfeiting. They have taken the fight against counterfeiting as the responsibility of enterprises. At the same time, with the support of the whole society, they have been hitting hard on "Li Gui", driving them out of the market, maintaining the image of corporate brand, and actively building a fair, healthy and safe market trading environment. At the same time, the unhealthy trend of Chinese shoe enterprises is completely suppressed, regulating their own trade behavior, improving product research and development and brand added value, opening up a diversified market, optimizing the structure of export products, and focusing on the construction and protection of independent intellectual property rights. Ultimately, in the international market, we should win by product quality instead of relying on low prices. Only in this way can China's shoes industry seize the initiative and win the right to speak on the international stage. And welcome the new spring of foreign trade with the highest attitude.

Five years of wind and frost have made the unruly shoe industry steady and experienced. Five years of snow and rain have turned the age of the shoe industry into a mess. However, the persistence of these five years and the unremitting efforts of five years have finally brought about the reappearance of the Chinese shoe enterprises, and with a new look, the EU market will once again be opened to China.