“Wrangler”： Designed For Denim

Wrangler aims to show the authentic " cowboy And designed jeans

Wrangler, one of the three jeans brands in the world Jeans , is a brand originating in the western United States. With the changes of the times, it has developed into a style with confidence in the rough, and the essence and fashion of the real American West in the traditional classics.

Wrangler aims to show the spirit of authentic "jeans designed for jeans". The design takes the "American Western Spirit" as the main inspiration, and is designed according to the needs of real American western cowboys. It is practical but not pompous, and fully demonstrates the rough, heroic and restrained feeling of American western cowboys.

In 1904, Blue Bell Overall Company was founded and introduced jeans in the form of work clothes, which was named "Wrangler" brand Jeans In 1926, Blue Bell Company merged with Big Ben Manufacturing Company, a work clothes manufacturing company. During this period, Wrangler's products were mainly practical work clothes. {page_break}

On June 17, 2010, Hollywood star Harrison Ford finally married his girlfriend Calista Flockhart after an eight year love affair. At the wedding, Ford was wearing Wrangler jeans. I wonder if he was advertising for it

Recognizing the special needs of jeans, Blue Bell expanded its production line and devoted itself to the cowboy line, creating a model of the western image of blue jeans. The earliest Wrangler jeans are called 11MW (Men's Western), which are mainly marked by Rodeo. The biggest difference between Wrangler's jeans and Lee's jeans is that Wrangler replaces the double arch decorative line with a "W" shaped line in the back pocket. At the beginning of the 1940s and the end of the 1950s, Blue Bell invested a large amount of money to promote the western movies in Hollywood, which made Wrangler's popularity greatly increased and he was also loved by Rodeo Ben, a Hollywood horse training movie star. In the early 1950s, Wrangler first introduced a black Danny shirt and black jeans on TV. During this period, Wrangler also developed a series of women's jeans - "Jeanies". In the 1960s, Blue Bell launched a series of cowboy products, such as saddles, riding boots, cowboy hats, etc. In 1961, Wrangler branch was established in Brussels, and then successively added distribution networks in Belgium, Germany, Britain and other places, making Wrangler's western cowboy image successfully landed in Europe. In 1984, Blue Bell was gradually privatized, and its branch in Europe gradually disintegrated until it was acquired by VF Corporation in 1986. {page_break}

Wranger can be shared by parents and children

A successful brand must have a great designer behind it. Wrangler 13MWZ jeans were born in 1947 and designed by Rodeo Ben, a famous denim designer. Since the designer is a denim, the 13MWZ designed by him is absolutely designed for the actual needs of cowboys in western America, and his unique design can be called the classic "Cowboy cut". For example, the specially designed watch bag is close to the trousers head. After wearing the belt, the mouth of the bag is firmly covered, so things are not easy to fall out; The high and deep crotch makes the cowboy feel comfortable when riding; The length of the pants ears is just enough to wear a thick denim special belt, and two distances are just enough to accommodate the extra large buckle of the denim belt. In addition to increasing the firmness of the seam, the smooth rivet will not scratch the saddle, and its red bronze color is also a unique color mark of Wrangler. The straight leg pants are designed with the width just covering the cowboy boots, and will not be too loose or tight. The 7 pants ears make the belt bear the force evenly after wearing, and the whole pants body is close to the waist, so the top will not be exposed easily. One special feature of 13MWZ and the whole Authentic series jeans is the "W" line on the back pocket, which symbolizes "Wrangler", and has become a classic beauty of Wrangler.