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"China International Shoes Exhibition": Awaken The Spring Of Orders In The Footwear Industry

2011/6/9 14:28:00 106

China International Footwear Exhibition Footwear Industry Order

China (Guangzhou) International Footwear Exhibition (abbreviation) China International shoes exhibition ". The exhibition focuses on high-end products in China. Department store Channel, large and medium-sized retail chain shoe city, Electronic Commerce Platform, high-quality agents, franchisees, design and research institutions gathered in Guangzhou.

The Eleventh China international shoe exhibition will be held in Guangzhou Jinhan Exhibition Center from April 1, 2012 to 3, and the theme of "upgrading and spanformation and brand building" will be held. At that time, the exhibition site will open up a large exhibition space, organize a complete range of high-grade shoes, create a rich and perfect exhibition of the same period, invite senior foreign and domestic shoe industry group. This is a comprehensive, open and comprehensive display platform. The Eleventh China international shoe exhibition will have a qualitative leap in shaping the brand value of footwear industry.



Medium and high-end department stores


As a sponsor, China Federation of Commerce has strongly supported the "China International shoes exhibition". The China Federation of commerce is a national industry organization. It is composed of enterprises or business groups engaged in commodity production, commodity circulation, catering and service industries, and commercial associations at all levels (trade associations, business associations), national professional associations and other types of intermediary organizations and individuals engaged in commodity circulation activities. There are more than 1500 direct members and more than 70 thousand indirect members. In addition, Guangdong chain operation association and Guangdong Leather Association also act as the sponsors of the Eleventh China (Guangzhou) International Footwear Exhibition (referred to as "China International shoes exhibition"). {page_break}


 



Large and medium-sized shoe city gathered


The Eleventh China (Guangzhou) International Footwear Exhibition (short for "China International shoes exhibition") has its unique geographical advantages. The "Millennium merchant capital" Guangzhou plays a very important role in China's commercial and trade map with its unique geographical location.


Guangzhou's well-known footwear market includes step cloud, shoe and city, new shoe Road, fuligong shoe city, Tianhe shoe city, European shoe city, international shoe city and so on. The surrounding areas include Dongguan Hao pan shoe material market, Dongguan Hongyun shoe material market and Dongguan Yulong shoes material market. These very mature professional markets receive customers from all over the country and even overseas. The specialized market of footwear industry is booming and bustling. Here merchants gather and wealth is boundless. {page_break}


 



Strong e-commerce landing


In addition to customer service, the main means of competition in the B2B industry are optimization, exhibition and sales channels.


The exhibition has always been a gathering place for high quality buyers, and the early buyers of B2B company were all accumulated at the exhibition. Alibaba has participated in various exhibitions in the world in the past. Now it has been working closely with Kenfair in Macao. This can be seen on the luggage trolley of Hongkong airport. At the same time, Alibaba has been looking for opportunities to open the door of the domestic trade fair, and has recently participated in the Canton fair in a high-profile manner. As the exhibition is easier to contact with international buyers and more easily to bring confidence to SMEs, the competition of major B2B companies at the exhibition is no less competitive than that on the Internet. Whether it is participating in exhibitions, self exhibitions, international buyers, etc., it is all about how to effectively serve the business of SMEs in China.


Strong e-commerce platforms such as Alibaba, Holle, cover and so on have landed at the China International shoes Fair, and hope to use the shoe exhibition platform to effectively connect the finished shoe brand enterprises.

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Department Of Costume Art, School Of Fine Arts And Design, Tianjin Normal University