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Thousands Of Thousands Buy "Fit" &Nbsp; Wuhan'S "Clothing Customization" Is Popular.

2011/6/14 9:21:00 74

Clothing Custom Tailored Personal Clothing

The number of clothes is right, but the waist is not suitable; the color is right, but the collar doesn't like it.

When people buy clothes, they should have had similar troubles.

Recently, I found in some large shopping malls in Jiangcheng that some brand clothing stores, apart from the original sales mode, have also launched a new clothing customization service tailored to customers who are interested in the brand.

Personal clothes

"The price is not cheap, but the business is not bad.

In a brand clothing store in a shopping mall in Hanyang, it was clear that "

Customized

Signboard.

The author sees that, unlike the general shop assistant, the shop assistant has a ruler on his neck.

The store manager said that these salesmen were professional trained trainers and image consultants. They could not only provide clothing for customers, but also provide references for customers in their work and physique, such as fabric, pattern, color and collocation, so as to provide uniform service for customers.

When I interviewed, there was just one customer who wanted to customize a set.

Suit

。

I saw that salesmen first asked customers about occasions when they often went to work, and then recommended some clothing styles to customers.

After the customer is satisfied, the salesman then takes out a ruler to measure the neck, waistline, wrist and other parts of the customer.

Finally, the salesperson told the customer: "after a week, you can get your clothes."

The author has learned from some garment manufacturers that there is an intelligent cutting system in the garment customization industry. As long as the data of customer profile are entered, the custom-made garments can usually be produced in a week.

The improvement of cutting intelligence level also controls the cost of garment customization.

Of course, the clothing brand is different, the price difference of custom clothing is also bigger.

It is understood that custom fees will normally increase the cost of clothing at about 10% to 20%.

I have seen some brand clothing stores that made customized signs in Wu Guang and Guang Bai. Some of the suits made for high-end customers cost up to tens of thousands of yuan. There are also Western-style clothes made for white collar people. The average price is about 3000 yuan.

Wuhan clothing trade association said that with the growing demand for personalized clothing, clothing customization has become a new direction for the garment industry.