The Construction Of Chinese Clothing Brand From "JEANSWEST Building"

Recently, the fourth teaching building of Tsinghua University was named "

Or take JEANSWEST as an example (not for the meaning of "JEANSWEST"). The owner of this brand is Hongkong sun rising group. The enterprise has always been keen on education. In the early 80s, it invested in schools in Huizhou, Guangdong. In early 90s, it founded the "sunrise School of Business Administration" jointly with Donghua University (formerly China Textile University), and invested tens of millions of dollars to build "Asahi building". Over the years, the enterprise has been donating money to various schools in various forms, and has made great contributions to the construction of hope primary schools in various places, especially for the development of educational undertakings in industrial colleges and universities.

This is a profound understanding of corporate culture and brand value by leaders of enterprises. It is by no means an overnight effort.

So, "JEANSWEST" won't make use of it to hype at the Tsinghua University. It's not necessary.

Tsinghua University, as a first-rate university in China, can accept this clothing brand to enter the campus. It is worthy of praise that the first-class universities should have tolerance for different cultures.

The leadership of Tsinghua University may know that China's clothing industry is an obvious competitive industry with international competitive advantages. This industry has solved a large number of population employment problems, and has benefited hundreds of millions of agricultural population.

Moreover, the technology and technology content of the textile and garment industry is not lower than that of Tsinghua University, and our brand clothing has been sold to the most high-end shopping plaza in New York.

Such an industry that has made great contributions to the state should receive the respect of the society and recognize it again.

Nowadays, the number of netizens in China is huge, and the guidance of various media is very strong. Such a huge degree of attention is concentrated on China's clothing brands. They will use a magnifying glass to carefully look at how this new face stands on the stage of Tsinghua University. If JEANSWEST does not have a solid foundation for brand building over the years, if people are "breaking the news", the existence of "Sanlu" Shuanghui "industry hidden rules" can imagine that it is fatal to the brand and is a disaster for the industry.

We can regard Tsinghua University's "JEANSWEST building" event as an opportunity for China's clothing brand. It really promotes the influence of the clothing brand from the industry platform to the whole society's environment.

Industry practitioners should also realize that brand building is more than just paying for advertising. It is more important to strengthen connotation construction, not only to achieve product value through quality inspection and technological innovation, but also to realize the connotation of brand culture through social responsibility and environmental responsibility.

Industry organizations and industry media should also attach importance to and foster the social environment of clothing brand construction through the "JEANSWEST building" incident. "We need to raise the awareness of the whole society on the soft power of brand culture and create a cultural environment for brand culture".

It is not important whether the nameplate of "JEANSWEST building" of Tsinghua University can be hung up again. It is important that all sectors of society have noticed the amazing achievements of China's clothing brand. People will pay more attention to the clothing brand, which is also the only way to build an international brand.