How To Correctly Select International Commercial Exhibitions And Exhibitions

International character Commercial Exhibition It is the most direct way for agents to contact imported products. Of course, it is also an excellent business opportunity for exhibitors to record agents and negotiate with potential customers. However, exhibitors, especially those attending international exhibitions, are not easy. Exhibitors The effect is closely related.

American exhibitors magazine pointed out that participation in international exhibitions is best prepared at the beginning of a year, and the whole year plan is divided into four stages, in order to achieve the desired goal.

Orlando and Miami Exhibition Center enjoy high international reputation. The former attracted many international trade fairs because of the large scale of the site and the integrity of their peripherals. Miami was regarded as the gateway to the Latin American market because of its large scale, and a large number of sellers from Latin America.

The following are a number of professional exhibitions. Logistic service The company's professional experience provides manufacturers with reference.

Schedule
(1) 12 months ago
1, from the exhibition scale, time, place, degree of professionalism, target market and other aspects, comprehensive expert advice, select the annual exhibition plan;
2. Contact the exhibition organizers or agents to obtain preliminary information.
3. Choose the venue; (generally speaking, it is difficult to get the best position for the first time to participate in the International Exhibition).
4, understand the payment form, consider the fluctuation of exchange rate and decide the financial plan;

(two) 9 months ago
1, design exhibition structure;
2, obtain the design approval of the exhibition management company.
3, select and prepare products.
4. Liaison with potential customers and current customers.
5, making exhibition brochures;

(three) 6 months ago
1, advertising or mail promotion activities;
2, confirm the travel plan;
3. Payment of exhibition venues and other services must be paid in advance.
4, review the company's participation leaflets, leaflets, press releases, etc., and prepare for necessary and spanlation.
5. Arrange the interpreter during the exhibition.
6, order advertising promotions to service contractors and exhibition organizers.
　

(four) 3 months ago

1, continue to track product promotion activities;
2. Finalize the samples and prepare a large number of samples representing the quality and characteristics of our products.
3, make the final decision of the booth structure design.
4, plan visitors to respond to processing procedures;
5, training exhibitors;
6, arrange the interview during the exhibition.
7, arrange the reception at the exhibition site or outside.
8, buying foreign exchange;

(five) four days ago
1, put the shipping documents, exhibition manuals and leaflets, etc., in the briefcase.
2. Take the plane to the destination.

(six) three days ago
1. Arrival, hotel registration;
2, inspect exhibition hall and venue;
3. Consult the spanporter to confirm the arrival of all the goods.
4. Instruct the spanport contractor to deliver the goods to the venue.
5, contact all on-site service contractors to determine the general readiness;
6. Contact with representatives of exhibition organizations to inform communication methods.
7, visit local customers;

(seven) two days ago
1. Make sure that all goods are delivered.
2. Check the availability and function of the equipment and all items.
3, arrange the booth;
4, make final decisions on all activities.

(eight) a day ago
1. Make the most inspection of the stall, equipment and supplies.
2, send promotional products to the direct distribution center;
3. Last briefing with exhibitors and interpreters.

(nine) exhibition period
1, arrive at the meeting as early as possible.
2. Press conference on the first day of the exhibition to deliver press releases to the conference hall.
3. Field reservations as early as possible.
4, record the situation and requirements of each visiting customer in detail, and do not memorizing it afterwards.
5, for unsure product needs, do not promise on the spot, timely return to headquarters for a reasonable reply, once accepted, must be completed on schedule, in order to achieve customer confidence in cooperation;
6, daily briefings with employees;
7, send potential business opportunities and customer information to the company every day for immediate processing and response.

(ten) the exhibition is over.
1, supervise the demolition of stalls;
2, deal with business opportunities;
3, send Xie card;